Media Manager, Tinder
North America
$115-130k
Swipe-based dating app
Be an early applicant
Swipe-based dating app
1001+ employees
Be an early applicant
$115-130k
1001+ employees
Company mission
To power and inspire real connections by making meeting easy and fun for every new generation of singles.
Role
Who you are
- This candidate will have deep expertise in implementing a comprehensive paid media strategy, launching new channels with our partners, building programs both domestically and internationally, and building and scaling teams, infrastructure, processes, and analytics
- Is creative, curious, and collaborative; you love solving ambiguous problems with cross‑functional partners and aren’t afraid to propose new ways of working
- Communicates in a structured, concise, and insight‑driven way, especially when synthesizing data, framing trade‑offs, and making recommendations
- Thrives in a fast‑paced, highly matrixed environment, with a strong sense of ownership and the ability to prioritize where media can have the biggest impact
- Has a test‑and‑learn mindset, comfortable setting hypotheses, defining success metrics, and calling clear “go/stop/scale” recommendations based on results
- Understands the full marketing funnel; from upper‑funnel brand building and consideration through acquisition, engagement, and monetization; and how media, creative, and product experiences connect across it
- Brings a deep understanding of digital marketing and paid media, especially social/video, mobile app growth, and genz‑focused platforms, and how those levers drive user growth, retention, and revenue
- Is highly organized and detail‑oriented, with experience building and maintaining media budgets, trackers, and documentation that keep large, complex programs on track
- Is excited to partner across disciplines (Brand, Social, Product Marketing, Analytics, Finance, Legal, PR/Comms, Regional Marketing) and comfortable influencing without direct authority
- 5+ years of paid media or performance marketing either in-house or for a media agency
What the job involves
- Tinder is looking for a Manager that will help implement the paid media strategy in North America
- We’re looking for an experienced, collaborative paid media marketer who will be responsible for the media strategy and can drive growth across the entire customer journey (e.g. awareness, acquisition, conversion, monetization)
- This highly cross-functional role will collaborate with brand marketing, the internal media-buying team, analytics, finance, product, and external partners to drive growth and maintain processes for all of Tinder media
- Our ideal candidate will solve strategic marketing problems to drive business results using data and cross-functional insights to make informed decisions and influence the marketing roadmap
- Manage full‑funnel media strategy and planning across always‑on and campaign initiatives (brand, ROI, acquisition), spanning video/CTV, digital, social, audio, and emerging formats
- Own and maintain global media investment and pacing, including annual and quarterly planning, budget trackers, and in‑flight reallocation to hit business, audience, and efficiency goals
- Design and run structured test‑and‑learn roadmaps (creative, audience, channel, format, bidding, measurement) in partnership with Marketing Analytics and regional teams, translating experiment results into clear, repeatable playbooks
- Set and maintain integration standards for media partners, including onboarding requirements, naming conventions, event mapping, and data quality expectations to protect and strengthen Tinder’s marketing data stack
- Serve as day‑to‑day lead for our media agency and key platforms, providing clear briefs, feedback, and priorities; ensure accountability on performance, creative excellence, audience strategy, and innovation across partners
- Partner closely internal marketing teams to translate brand platforms into media‑first ideas (formats, flighting, context, creator strategy) and to ensure integrated storytelling across paid, owned, and earned channels
- Collaborate with Creative on paid asset strategy and production, providing channel‑specific guidance on formats, specs, hooks, and messaging; influence how concepts are adapted for TikTok, Reels, Shorts, CTV, OOH, and more
- Drive operational excellence in media, including documentation, QA processes, budget governance, and partner scorecards, so the team can scale tests, learnings, and best practices across markets efficiently
Our take
In today's society, online communication is rapidly replacing face-to-face interaction across various aspects of life, including professional, platonic, and even romantic relationships. Dating apps like Tinder, with their quick sign-ups and swipe-based interface, have revolutionized the way people connect.
Tinder's innovative approach has significantly reduced the social stigma associated with online dating. This, coupled with the global rise of smartphones, has created a strong tailwind for the app. However, Tinder faces new challenges from competitors like Hinge, Bumble, and Thursday, who all capitalize on similar "swipe-based" mechanics, potentially attracting users away from the platform.
To address this, Tinder is actively seeking ways to reinvent its core product. The company is exploring the development of "Tinderverse", a shared virtual reality experience. Additionally, it is testing "Tinder Coins", an in-app currency earned through positive user behavior, allowing access to premium features. These initiatives demonstrate Tinder's commitment to remaining at the forefront of the ever-evolving online dating landscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Mind & Body: Take care of yourself with benefits to keep you physically and mentally healthy.
- Company Perks: As winners of Comparably’s 2022 Best Company Perks and Benefits Award, we’re proud to say we provide perks that make a difference
- Life @ Tinder: We support each other— from informal check-ins to snacks + catered lunches at HQ to the flexibility to take time off when you need it
Company HQ
Sunset Strip, West Hollywood, CA
Salary benchmarks
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