Product Marketing Manager, Employer Direct Healthcare
Travel Required
Healthcare services for businesses
Open for applications
Healthcare services for businesses
201-500 employees
Open for applications
Travel Required
201-500 employees
Company mission
To democratize access to high-quality specialty care.
Role
Who you are
- You use LOGIC in your decision making and understand that progress is critical to making change. You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big wins
- INCLUSION is a core tenant of your personal beliefs. A diverse and inclusive environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with
- You have the GRIT, drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas
- You care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a change
- Integrity guides you in life. Focusing on the TRUTH vs. giving people the answers they want to hear
- You thrive in a Team Environment. Collaboration is key in innovation and creating change
- Preferred: Professional Training in your career with a top-tier consultancy firm
- Preferred: Background in healthcare
- 3-5 years of experience in product marketing, ideally in a high-growth environment
- Demonstrated ability to use data to tell compelling, results-driven stories
- Excellent writing skills, with the ability to pair impactful language with effective visuals
- Strong listening skills to translate high-level conversations into clear, actionable takeaways
- Proven ability to work cross-functionally and collaboratively
- Familiarity with established product marketing practices and ability to bring best practices to Lantern
- Exceptional attention to detail and ability to consistently meet deadlines
- Genuine curiosity about business dynamics and a passion for healthcare
- A resourceful, “find a way” attitude with a team-player mentality
- Experience in startup environments or fast-paced, rapidly scaling organizations is a plus
What the job involves
- We’re seeking an experienced Product Marketing Manager to join our dynamic team and play a central role in building our product marketing practice into a strategic hub for the entire commercial organization
- This role is ideal for someone passionate about working in a fast-paced, high-growth environment where they can make a tangible impact on the company’s success
- Create sales enablement collateral that drives results—including presentations, one-pagers, case studies, customer testimonials, demos, and talk tracks—that increase win rates and reduce deal cycles
- Ability to research and analyze complex issues related to GTM, product architecture, and our target market
- Develop and implement scalable processes for product launches, ensuring consistency and high impact across the organization
- Establish and communicate deep expertise in our product suite and target market, empowering cross-functional teams with relevant insights
- Influence the product roadmap by analyzing market trends, gathering feedback from clients, partners, and members, and identifying opportunities for growth and innovation
- Consistently update and evolve materials to ensure accurate messaging, data, and point-of-view; maintain strict quality standards for all public-facing content
- Support the sales enablement team in developing and executing training and certification programs
- Influence tool selection and process design to scale product marketing efforts effectively
- Scale the product marketing function at Lantern as a key driver in our growth strategy
Our take
Employer Direct Healthcare operates within the insurance and healthcare networks of the US to provide healthcare solutions for self-funded employers and their employees. Based in Texas, EDH offers two services - SurgeryPlus and Cancer Care Direct, which both aim to reduce the cost of these typically more expensive cases while maintaining a high standard of care.
Boasting an established footprint, EDH has more than 3 million members, including employees of Fortune 500 companies, as well as more than 3000 surgeons and 500 hospitals and ambulance services under its umbrella. Since founding, it claims to have supported over 43,000 patient journeys, helping to make the process more affordable and straightforward.
In 2023, substantial growth capital from Insight Partners verified Employer Direct Healthcare as a Unicorn. This latest investment will help the firm grow its client base as well as expand its suite of products moving forwards.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (1 round)
May 2010
$1m
SERIES A
Total funding: $1m
Company benefits
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Short & Long Term Disability
- Life Insurance
- 401k with company match
- Paid Time Off
- Paid Parental Leave
Company values
- Logic
- Inclusion
- Grit
- Humanity
- Truth
Company HQ
City Center District, Dallas, TX
Articles
Leadership
John Zutter
(CEO (Not Founder))Currently Partner at Dundon Capital Partners. Previously Executive Vice President at Santander Consumer USA and J.P. Morgan.
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