Demand Generation Associate, mabl
Some travel required
2+ days a week in office
Intelligent test automation
Be an early applicant
Intelligent test automation
21-100 employees
Be an early applicant
Some travel required
2+ days a week in office
21-100 employees
Company mission
To enable software teams to rapidly deliver high-quality products to their users through intelligent test automation.
Role
Who you are
- 1+ years of hands-on experience in marketing in a demand generation or field marketing role, preferably in B2B SaaS
- Strong project management skills and attention to detail with the ability to manage multiple projects and deadlines at once
- A knack for analyzing data, drawing insights, and using those insights to optimize campaigns
- Hands-on experience with marketing software such as Salesforce, Marketo, or 6Sense
- Natural aptitude to collaborate in and across teams
- Strong written and verbal communication skills, including experience writing content for emails or landing pages
- A growth mindset with curiosity and desire to learn about the marketing function
- Some travel is required to support in-person events and tradeshows
What the job involves
- We're looking for a passionate Demand Generation Associate to join our team and help us scale even faster in 2025
- This person will directly contribute to the demand generation engine at mabl that helps build awareness, interest, and selection of mabl
- Execute our demand generation engine: Support the execution of a range of marketing programs including events, tradeshows, webinars, email, advertising, and more, with the goal of driving new pipeline
- Use data as your guide: Collaborate with Revenue Operations to track the performance of marketing programs, analyze results, and share insights across the marketing team
- Experiment and innovate: Support the team’s efforts to optimize conversion across channels including initiating A/B tests and experimenting with new tactics
- Collaborate with the GTM team: Partner closely with marketing and sales to align offers to personas, collaborate on future strategies, and collect feedback about demand program effectiveness
- Manage the execution of mabl’s hosted events, such as Experience, our annual customer event, roadshows, and field events. You’ll source venues, manage planning and logistics, coordinate internal resources, communicate plans with sales, and build post-event follow-up plans
- Manage our presence at 3rd party events and tradeshows. You’ll own the logistics, set up campaigns, coordinate onsite presence and resources, communicate with sales, and manage pre-and post-show communications
- Own the execution of our digital demand programs, such as webinars. You’ll build the program in Marketo, coordinate internally on topics and content, build promotions, and manage post-program follow-ups
- Regularly report on and socialize event and program results, including ROI
- Optimize and manage mabl’s email nurture streams and maintain regular database communications
- Support account-based marketing efforts at mabl by managing ABM lists and associated ad campaigns
- Regularly report on mabl’s paid search and social advertising performance, highlighting trends
- Regularly connect with AEs and BDRs on lead pursuit and gather feedback about the effectiveness of marketing programs. Enable the sales team to promote upcoming programs and content from the marketing team
- Manage timelines, deliverables, and approvals to ensure all marketing activities are executed on schedule and meet quality standards
Our take
The quickening pace of tech development over recent years has led to lengthy testing and code review backlogs. This is an issue for quality engineers, both in terms of operational efficacy and security. Mabl’s solution is to provide an accessible and integrated framework that allows more teams to carry out testing, more reliably, and at greater speed.
The gamut of testing mabl offers runs from API, to low-code, to auto-healing, to mobile. So it’s an impressively broad sweep, and it’s helped mabl land top-tier clients including Barracuda, jetBlue, and Stack Overflow. With more companies beginning to adopt automated testing tools, the market is expected to grow substantially, and with its stable position, mabl should be able to ride the swell.
Mabl will, however, need to stay ahead of the flurry of new competitors like Testim, Mesmer, and Virtuoso. It’s making smart steps to do so: with a number of recent achievements, including launching AI-powered, low-code mobile app testing. This is likely to prove appealing to the growing number of companies looking to streamline their mobile app testing processes.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Nov 2021
$40m
SERIES C
May 2020
$6.1m
EARLY VC
Total funding: $76.1m
Company benefits
- 401k: We've got your back financially, now and in the future
- Transportation benefits: Generous expense reimbursement for all types of transportation options
- Health benefits: We offer some of the best health benefits for you and your loved ones
- Mabl kudos: Choose from branded swag, gift cards, donations, or treats for the team
- Team outings: Our team knows how to have fun in and out of the office
- Parental leave: Liberal parental leave benefits for mablers raising kids
Company values
- Drive
- Insight
- Support
- Authenticity
Company HQ
Downtown Crossing, Boston, MA
Articles
Leadership
Izzy Azeri
(Co-Founder)Began their career in Business Development at VMware and Acronis, before a spell as the EIR at Bain Capital Ventures. Co-founded Stackdriver, which was then sold to Google, where they then worked in Product Management.
Dan Belcher
(Co-Founder)Originally a Microsoft Program Manager, and after spending some time in consulting moved to Sonian as Director of Product Management. Subsequently co-founded Stackdriver, and worked as a Google Product Management lead after its acquisition.
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