Senior Brand Manager, The Honest Company

• Bachelor’s degree
• 7+ years experience in brand management, global marketing, or consulting for a reputable CPG brand
• Proven track record of building intelligent, data-driven, profit generating strategies
• Strong project management skills and experience with packaging redesign
• Experience working with retail (food, drug, mass, specialty) and eCommerce partners
• Expert knowledge of communicating features, benefits and values to consumers
• Team player with experience working with and leading cross-functional teams in a fast-paced, agile environment

Desirable

• We’ve kicked off the search for a Senior Brand Manager who will lead development and execution of brand strategies that elevate Honest Beauty’s positioning, deepen consumer resonance, and accelerate profitable growth
• This role will play a crucial role in growing brand awareness and market share through a strategic mindset, a strong understanding of the beauty industry, and the ability to drive results
• Help lead the development of an overall Honest Beauty brand strategy
• Responsible for developing strategy, evaluating performance, building and executing profitable growth plans that resonate with target consumers
• Responsible for deep brand and competitive insights ensuring they inform relevant and differentiated brand strategies and tactics
• Coordinate and collaborate across functions including sales, legal, regulatory, finance, analytics to deliver programs, measure programs and make recommendations for changes to the plans based on learning
• Support in-market execution product portfolio, including new product launches, assortment optimization, and lifecycle management
• Assist in in-depth research for products and campaigns, including marketing analysis reports for products, ingredients, and trends
• Drive the development and execution of packaging restage strategies
• Lead marketing inputs to customer meetings
• Review and provide input on P&L
• Provide bi-monthly/monthly reporting to Leadership, as needed on segment/brand performance and financials
• Mentor and develop the brand marketing team
• Other duties as assigned by management