Growth Marketing Manager / Senior Manager, Journey Clinical

• Are you a strategic and hands-on growth marketer who thrives in fast-paced environments, loves testing and learning, and is passionate about improving access to mental health care
• 6–10 years in growth, performance marketing, or demand generation, ideally in startup or fast-growth environments
• Proven success owning and scaling acquisition channels, with experience managing paid campaigns and external agencies
• Strong grasp of growth metrics including LTV/CAC, attribution, lead progression, and funnel optimization
• Experience designing and executing structured, statistically sound growth experiments
• Comfortable working cross-functionally and independently with high accountability and a bias toward action

Desirable

• We’re hiring a Growth Marketing Manager or Senior Manager to lead therapist and patient acquisition
• In this role, you’ll own performance marketing strategy and execution, from paid channels to full-funnel optimization
• You’ll work cross-functionally with creative, sales, lifecycle, product, and RevOps teams — backed by agency partners and a growing data stack — to build and scale a high-performing acquisition engine
• You’ll have the freedom to test bold ideas, the support to execute quickly, and the clarity to measure real impact
• Lead therapist and patient acquisition strategy across Meta, Google, LinkedIn, and emerging channels
• Launch and optimize paid campaigns with a focus on CAC efficiency and lead-to-customer conversion
• Manage agency partners to drive alignment on creative testing and performance goals
• Own a structured experimentation roadmap across audiences, offers, creative, and conversion flows
• Partner with design, product, and lifecycle marketing to improve landing pages, nurture flows, and onboarding experiences
• Use HubSpot and Tableau to track full-funnel metrics and identify areas to improve drop-off and velocity
• Build high-quality campaign briefs that align goals, messaging, and creative formats
• Collaborate with internal and external teams to ensure consistent asset delivery and testing cadence
• Monitor campaign data to refresh assets and avoid performance fatigue
• Support initiatives to grow referrals, self-serve signups, and awareness through community and content
• Collaborate with product and content teams on experiments that reduce friction and improve acquisition velocity