Senior Manager of Lifecycle Marketing, Hippo Insurance
$150-225k
+ Equity. Salary applicable to SF Bay Area only
Digital home-insurance provider
Open for applications
Digital home-insurance provider
501-1000 employees
Open for applications
$150-225k
+ Equity. Salary applicable to SF Bay Area only
501-1000 employees
Company mission
To change how people think about home care and home insurance.
Role
Who you are
- The ideal candidate for this position has a proven track record of delivering significant business results through relevant and personalized communication strategies at each stage of the customer lifecycle
- Team player who enjoys helping and developing others
- Self-starter who is driven to exceed expectations
- Strong cross-functional communicator with the ability to lead across an organization
- Enthusiastic about working for a mission-driven brand
- Strong analytical skills and a knack for working with data to uncover insights that will guide our customer experience
- Believe in true partnership and collaboration throughout an organization
- 8+ years of experience in lifecycle marketing, with at least 3+ years of experience hiring and managing a team. Additional marketing, communications, insurance industry experience a bonus
- Ability to hold your own in planning discussions with engineers, coding experience a bonus
- Experience with lifecycle marketing, attribution modeling and data analysis
- Excellent communication, project, and time management, writing and presentation skills with the ability to confidently interact with executives
- Expert knowledge of ESPs, SMS marketing platforms, MS Office (Outlook, Word, PowerPoint, and Excel). Experience with Salesforce, SQL, and reporting tools (Tableau) is a plus
- Experience setting up and improving customer experience benchmarks and processes
- Works well with product, engineering, sales, and broader marketing functions
- Focused project manager that can clearly define and communicate prioritization to multiple audiences
- Deep expertise in developing campaign-level attribution, tracking data to tell a broader story and reporting up and down to effectively
- Effective research and problem-solving skills
What the job involves
- Reporting to: Chief Marketing Officer
- We are seeking an experienced Lifecycle Marketing Leader to join our team, reporting to our Chief Marketing Officer. This role will be the strategic lead of our Lifecycle marketing practice area and responsible for driving all lifecycle communications across various lead and customer touchpoints - including email, push notification, in-product messaging, and content— with the opportunity to expand into additional channels as the team grows
- As a leader on the marketing team, this individual will build and lead a team of email marketers to execute a data-driven lifecycle marketing plan that effectively engages members at every touchpoint
- This role requires close collaboration with cross-functional teams, including product, engineering, product marketing, sales, analytics, and customer experience to achieve key business goals in user acquisition, onboarding, engagement, cross-sell, and retention
- Set a lifecycle marketing strategy leveraging all relevant communication channels (email, push, SMS, in-app, direct mail), with the ability to be hands on when needed
- Manage and develop a team of email / lifecycle marketers
- Steer and continue to support ongoing data infrastructure work to support the needs of lifecycle marketing and sales and support teams
- Identify revenue opportunities and act as a steward for customer communications including launch and manage new customer communications channels
- Develop strong relationships with product, customer experience, tech, external partners, and sales leaders to drive retention
- Work alongside customer-experience teams to refine journey maps, while cross-collaborating with product marketing to define messaging frameworks and go-to-market strategies that leverage lifecycle marketing opportunities
- Manage campaigns within existing and new ESP (Braze and Customer.io) engines
- Develop a data-driven plan, setting and reporting on full-funnel KPIs (alongside analytics team) to support business goals and priorities
- Analyze performance and growth and metrics across the funnel
- Identify remarketing and bottom of funnel (BOF) acquisition opportunities and implement solutions that keep customers engaged, in the funnel moving toward a bound policy
- Identify cross-sell opportunities and implement solutions that support business growth by maximizing CLTV, without sacrificing customer experience
- Champion a work environment where your team feels comfortable taking calculated risks, continuously experimenting, iterating, and executing with urgency
- Be an important voice for the Marketing team, understanding how to hit revenue goals while staying true to the brand and putting the customer first
- Make strong, principled decisions and influence a broad cross-functional group to execute
Our take
Hippo Insurance is a disrupter brand in the insurance market, using technology to change the way home insurance is managed. Based on smart home monitoring systems, clients can monitor the security of their homes and fix minor issues that may turn into larger ones later down the line.
Part of the new 'insurtech' revolution, Hippo Insurance brings a modern way of thinking to the somewhat outdated insurance market. Headquartered in Palo Alto, Hippo is technology-first and AI-driven. Its policies and services are currently available to 80% of US homeowners across 37 states.
The multi-unicorn company has garnered interest from established insurers and home-building companies eager to ride the insurtech wave. However, following a completed business combination with Reinvent Technology Partners Z in 2021, 83% of the latter's raised capital was withdrawn from Hippo. Though it still began trading at a value of $5 billion that year, Hippo's dramatic change of fortunes with Reinvent exemplifies how unpredictable the insurtech market can be, even for major players.
Steph
Company Specialist at Welcome to the Jungle
Insights
-10% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2020
$350m
CONVERTIBLE
Jul 2020
$150m
SERIES E
Total funding: $709m
Company benefits
- Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental & vision plans for our team members and their families. We also offer a 401(k) retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP)
- Equity
- Training and Career Growth - Training and internal career growth opportunities
- Flexible Time Off - You know when and how you should recharge
- Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers
- Hippo Habitat - Downtown Austin, a 5-minute walk from the train station. Snacks and drinks available and catered lunches for onsite employees
Company HQ
University South, Palo Alto, CA
Leadership
Assaf Wand
(Executive Chairman)Obtained an MBA from the University of Chicago. Was a Senior Associate at McKinsey. Founded Sabi in 2009, and co-founded Hippo in 2015.
Eyal Navon
(CTO)Eyal has a background in Software Engineering with the Israel Defence Forces and various startups. They then founded a Software Design Studio and a Software Consultancy before co-founding Hippo.
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