Digital Marketing Analyst, Salesforce

• This is an ideal opportunity for someone with a solid foundation in digital marketing who is eager to learn, execution-focused, and ready to grow their expertise within a high-performing paid search program
• 1–3 years of experience in digital marketing or paid media, ideally in B2B or SaaS industries
• Foundational understanding of paid search platforms (Google Ads, Microsoft Ads, SA360) and paid search fundamentals
• Basic understanding of key business performance metrics and marketing measurement frameworks
• Experience working with digital agencies or internal teams to support marketing campaigns
• Ability to analyze performance data and identify basic trends and areas for improvement
• Strong organizational skills with the ability to manage tasks effectively with prioritization guidance
• Proficiency in data analysis and visualization tools (Tableau, Excel, Looker Studio, etc.)
• Bachelor’s degree in Marketing, Business, Communications, or a related field

Desirable

• The Analyst, Paid Search plays a vital role in supporting Salesforce’s global paid search efforts, with a focus on campaign execution support, data analysis, and agency coordination
• This individual is responsible for assisting in the day-to-day operations of the channel, ensuring that agency partners have the necessary inputs to execute effectively, and compiling performance data to support broader marketing strategies
• Support the relationship between internal stakeholders and the external media agency for global paid search campaigns across Google Ads, Microsoft Ads, and SA360
• Assist Product Marketing, Global Field Marketing, and Paid Media Teams by gathering requirements and campaign details to help communicate strategies and objectives to the agency
• Monitor agency execution to ensure it tracks against Salesforce’s goals, budgets, and timelines—reviewing deliverables and providing operational feedback under the guidance of senior team members
• Compile and review campaign performance data via reports and dashboards, identifying basic trends and preparing inputs for monthly and quarterly performance presentations
• Support the design & execution of A/B testing strategies, creative experimentation, and landing page updates by coordinating assets and tracking results
• Coordinate with cross-functional teams (regional marketing, SEO, analytics) to ensure paid search assets and tracking are aligned with broader marketing initiatives
• Conduct regular quality assurance (QA) checks on campaign tracking, naming conventions, and data quality to ensure adherence to brand and legal standards
• Help keep stakeholders informed by preparing routine performance updates and maintaining project documentation
• What Success Looks Like:
• Collaborating effectively with agency partners and internal stakeholders to support campaign launches
• Ensuring accurate and timely execution of campaign updates and reporting
• Providing reliable data support and basic insights to the senior team
• Successfully prioritizing daily tasks with guidance from management
• Demonstrating a growing understanding of paid search strategy and business impact