Social Media Associate, Workato

• 2-4 years of experience in social media marketing
• Deep understanding of social platforms, specifically LinkedIn, including the intricacies of the LinkedIn algorithm and best practices
• Experience in developing and executing a social media program for a B2B/software business
• Proven copywriting skills, experience writing for a B2B audience a plus
• Demonstrated record of successfully shipping high-quality projects with independence and confidence
• Examples of published work, social media preferred
• Independent thinker who loves developing relationships, building community, and driving results
• Strong written and verbal skills
• Fast learner and desire to understand Workato’s core buyers

Desirable

• Workato is seeking a passionate and creative team member to join our growing Corporate Marketing Team as a Social Media Associate
• In this role, you will be responsible for creating meaningful social media content that spotlights our outstanding customers and fosters a vibrant online community for the enterprise orchestration industry
• This role will elevate our online social media presence, especially catering to our key audience of global CIOs, business technology leaders, and enterprise architects
• This person will create engaging social media campaigns from start to finish, own the growth of all corporate social media channels, and celebrate our customers through creative content
• This role will have the opportunity to work cross-functionally with the marketing organization and beyond, partnering directly with Workato executives and global team members across PR, thought leadership, customer marketing, events, product, and sales
• Develop a forward-looking social media strategy. You will work directly with the Marketing Communications Manager to develop a strong social media strategy focused on growth and awareness
• Daily responsibilities will include proactive monitoring and engagement, copywriting, scheduling, developing creative briefs with the brand team, planning social campaigns, and analytics reporting
• All social media content should be catered to our audience of CIOs and business technologists and should reflect what is most relevant and interesting to our #1 priority at Workato: our customers
• Collaborate with global teams to create top-tier campaigns. This role will coordinate with multiple department stakeholders and brand team members during the content curation process, creating effective social media posts that contribute toward company goals
• This includes ideating and leading social media campaign launches, curating content for employee advocacy programs, and trendjacking
• Execute and report on well-structured social media campaigns. This role will be responsible for campaigns that drive meaningful results. They are responsible for reporting on impressions, followers, engagements, and other meaningful metrics quarterly
• Gather and share excitement-inducing content from in-person events. The Marketing Communications Associate will attend key events to generate social media content. Inclusive of capturing real-time coverage of the event across social media, creating excitement online, assisting in live-streamed keynote sessions, and sharing breaking news and product announcements on social media
• Stay up-to-date and plugged into all social media industry algorithm changes. This person will be passionate about the industry and have a pulse on emerging platforms and trending content. Share meaningful learnings across the team