Social Content Creator, Cuyana
Contract
Monthly retainer in the range of $4,000–$8,000
Women's premium fashion basics
Be an early applicant
Women's premium fashion basics
101-200 employees
Be an early applicant
Monthly retainer in the range of $4,000–$8,000
101-200 employees
Company mission
To streamline the eCommerce production chain and go direct-to-consumer to offer high-quality, timeless pieces at attainable prices.
Role
Who you are
- Candidates must be based in Los Angeles with the flexibility to shoot on-site, in-store, or on set regularly
- 2-3 years of experience in creating short-form social content. Sharing examples of your work or portfolio with your application is highly encouraged
- Strong storytelling skills and visual taste
- Proficient in mobile editing tools (CapCut required) and fluent in Instagram and TikTok content formats
- Strong understanding of social trends and content strategy, with the ability to pivot quickly
- Takes constructive feedback well while having the ability to work autonomously and provide self-direction when needed
- Embodies Cuyana's Fewer, Better philosophy
- Previous experience for a fashion or luxury brand a plus
- Based in Los Angeles with the flexibility to shoot on-site, in-store, or on set regularly
What the job involves
- Cuyana is looking for a passionate Freelance Social Content Creator who thrives at the intersection of fashion and internet culture
- This candidate lives and breathes social media and is equal parts brand storyteller and creative producer
- You’ll ideate, shoot, and edit short-form videos that bring our products and lifestyle to life in authentic, culturally fluent, and brand-right ways
- You don’t just know what’s trending; you understand why it works and how to adapt it for a brand. This is a highly creative, fast-moving role working directly with the Director of Brand Marketing
- Film, edit, and produce 20-30 mobile-first, short-form videos across Instagram Reels and TikTok that align with Cuyana’s brand voice, visual identity, and storytelling style
- Track performance across platforms and iterate quickly based on insights, feedback, and cultural moments
- Conduct ongoing trend and competitor research to pitch fresh, platform-native content ideas. Translate trends, sounds, formats, and memes into content that feels authentic to Cuyana
- Capture behind-the-scenes content at photoshoots, launch events, retail visits, and day-in-the-office moments featuring team members
- Appear on camera as needed and capture content with affiliate partners and external creators to keep the platforms multi-voiced and dynamic
- Collaborate with the Director of Brand Marketing to test and execute new content strategies that drive engagement, growth, and awareness
- Support the creation of TikTok ad concepts by filming UGC-style footage, testing hooks, and producing platform-native creative
Our take
Cuyana sells premium sustainable women’s fashion items, predominantly leather and loungewear. Its items are available online or in a number of brick-and-mortar locations in the US, as well as at a travelling showroom.
The company wants to disrupt fast fashion by calling on consumers to buy less, but buy better. It’s a large task to undertake, but Cuyana appears to be making great headway. Already, 40% of its sales are from repeat buyers.
For further growth, the company will be banking on this continued loyalty as well as more visibility in the mainstream. Keeping true to its sustainability focus, it also launched launched a resale programme, where fashion lovers can buy, sell and donate unwanted garments.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2019
$30m
SERIES C
Jun 2013
$1.7m
SEED
Total funding: $31.7m
Company HQ
Tenderloin, San Francisco, CA
Leadership
Karla Gallardo
(Co-Founder & CEO)Was an Investment Banking Analyst at Goldman Sachs. Also worked in Business Analysis and Strategy at Apple.
Shilpa Shah
(Co-Founder)Formerly Manager of Information Architecture at Walt Disney Parks and Resorts, as well as Design Director of Punchcut.
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