SEO Marketing Manager, Fictiv
$135-156k
Global manufacturing and supply chain company
Job no longer available
Global manufacturing and supply chain company
201-500 employees
Job no longer available
$135-156k
201-500 employees
Company mission
To simplify sourcing for customer manufacturing.
Role
Who you are
- Degree in marketing or business and a minimum of 5 years of SEO experience
- SEO certifications preferred; experience using SEO tools - HTML and CSS experience preferred
- You consistently stay on top of the latest news and information related to digital marketing and SEO
- You consider yourself both left-brained and right-brained, showing strength in data analysis with the ability to think critically and offer creative approaches to problems
- You’re skilled in digging into the data with the ability to tell a story based on the numbers
- You have excellent communication skills - verbal, written, and presentation
- You thrive in a fast paced start-up environment, you’re excited by the opportunity to wear a lot of hats
- You’re comfortable with ambiguity and show agility in a changing environment
- You love learning, and learning quickly - prioritizing speed and constant iterations. You can’t wait to share your findings with the team
- You’re a team player, bringing your perspective and expertise to strengthen the team, but also learning from others along the way
- Experience building insightful and actionable dashboards and reports. Experience with certain tools including, but not limited to:
- GA4
- GTM
- GSC
- Looker Studio
- SEMRush
- Screaming Frog
- Hotjar
- Wordpress
What the job involves
- Reporting to the Director of Acquisition & Web, the SEO Marketing Manager will be responsible for driving conversions and associated revenue through a strategy that leverages both technical and on-page optimizations
- The role will focus on both a top and bottom of the funnel strategy, driving brand awareness and generating conversions through high-intent search terms
- You’ll use various tracking tools to analyze opportunities for high quality traffic growth, and execute towards ranking top of page for key search terms
- This person will also implement a strategy to ensure Fictiv receives traffic from high quality sources to boost link equity
- Lead the keyword and content strategy for organic search. This role is responsible for identifying areas of opportunity, building a roadmap, and executing on that roadmap
- The SEO Marketing Manager is responsible for overall site health and performance. Continuously perform audits of the website to ensure peak functionality for SEO
- Ongoing KPI reporting of organic search initiatives and overall growth, including impact on key business metrics such as revenue
- Weekly, monthly, and quarterly reporting is expected. Learnings will be presented to leadership and stakeholders
- This role drives all initiatives needed to execute on the strategy for SEO - ownership from ideation through execution. Partner cross-functionally with Design, Content, and Website teams to drive projects forward, measure impact, and determine next steps
- While performing the duties of this job, the employee routinely is required to sit; walk; talk and hear; use hands to keyboard, fingers, handle, and feel; stoop, kneel, crouch, twist, crawl, reach, and stretch
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
Our take
Fictiv is a digital manufacturing ecosystem that enables companies all over the world to acquire parts and components quickly. Its digital platform and global partner network provide a powerful palette of features, with the company positioning itself as the Amazon Web Services of hardware.
Also on offer from Fictiv is 3D printing, with the platform taking advantage of a range of technologies in this area. This makes it possible for businesses to obtain production-quality parts, without having to invest in tools and expertise.
The company has also leveraged technology in order to provide customers with access to a wide range of capabilities through components. With the 3D printed materials market set to reach $18 billion by 2030, Fictiv is well-placed to benefit from this significant growth, especially following its significant investment in accelerating product innovation.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2022
$100m
SERIES E
Feb 2021
$35m
SERIES D
Total funding: $193m
Company benefits
- Monthly virtual work stipend
- Wellness perks
- Paid volunteer days
- Learning and development stipend
- Paid parental leave
- Equity options
Company HQ
West Oakland, Oakland, CA
Leadership
Dave Evans
(Co-Founder & CEO)Alongside serving as Fictiv's CEO, Dave is also the CEO of MISUMI USA. He is also an Executive Board Member at Fast Company, a Manufacturing Industry Contributor at Forbes Technology Council, and a Member of the Advanced Manufacturing Group at the World Economic Forum. Previously, he served as a Lead Hardware Engineer at Ford Motor Company.
Nathan Evans
(Co-Founder & Head of Climate/AI)Nathan earned a BA in International Relations and an MA in Chinese from Stanford University. He then worked briefly at Microsoft as an Area Marketing Manager. He also founded Citizens of Wine and worked as an Associate at Seven Hills before co-founding Fictiv in 2013.
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