Senior Data Analyst, Zeta Global

• This role is ideal for someone who’s equally passionate about hands-on analytics, building scalable AI solutions, and operationalizing insights into production systems
• 6+ years of experience in analytics, or business intelligence, preferably within Consulting or performance marketing
• Demonstrated experience building or integrating AI-driven analytics processes, such as LLM-assisted analysis, workflow automation, or model-based optimization
• Strong SQL skills (joins, performance optimization)
• Exceptional attention-to-detail with the ability to meet aggressive deadlines
• 2+ years’ experience with Tableau or similar BI tools (Power BI, Looker)
• Proven ability to move AI prototypes into production-ready, repeatable solutions
• Strong presentation and storytelling skills - able to simplify technical analyses for non-technical audiences
• Experience building and polishing PowerPoint presentations, emphasis on storytelling
• Bachelor’s or Master’s degree in Analytics, Statistics, Data Science, or a related quantitative field
• Excited about the future of AI and its transformative potential - a force multiplier who stays curious, ambitious, and constantly seeks to learn and apply new AI techniques to make work smarter and faster
• A data-driven innovator with curiosity for how AI can supercharge analytics and decision-making
• Comfortable balancing analytical rigor with AI experimentation and rapid iteration
• A strong communicator who can bridge technical AI concepts with clear business narratives
• A builder at heart - eager to operationalize and scale AI solutions across teams
• Collaborative, entrepreneurial, and motivated to help shape the next generation of analytics at Zeta

Desirable

• Zeta Global is seeking a Senior Data Analyst to join our Actions Account Analytics team, supporting data-driven performance optimization across our agency, lead generation and lead engagement businesses
• You will be a key member of a high-impact traditional marketing analytics group to drive scale, efficiency, and innovation across client and internal workflows
• Own end-to-end campaign reporting, performance tracking, and optimization analysis across multiple clients and verticals
• Design testing frameworks, attribution logic, and optimization strategies to enhance ROI and efficiency
• Identify performance trends and uncover opportunities for optimization using statistical, predictive, and AI-driven techniques
• Develop and implement AI-powered automation workflows to improve campaign analysis, reporting, and decision-making
• Collaborate with the Director of Analytics and Engineering teams to productionize AI solutions, including data enrichment, predictive modeling, and insight generation
• Leverage LLMs and generative AI tools to accelerate analysis, content creation, and reporting tasks
• Continuously evaluate and integrate emerging AI technologies that can streamline workflows or enhance analytics capabilities
• Develop, automate, and maintain Tableau dashboards and SQL-based data pipelines that surface real-time insights
• Translate complex datasets into clear, actionable stories that guide business and client decisions
• Support client and leadership meetings with narrative-driven data presentations that connect outcomes to business value
• Collaborate closely with Campaign Management, Sales, Product, and Data Science teams to enhance data accessibility, model performance, and platform automation
• Act as a strategic partner to client success leads, helping define and interpret KPIs and inform campaign strategy
• Work cross-functionally to scale AI tools and workflows across the broader Actions analytics ecosystem
• Improve data processes by designing efficient queries, validating data integrity, and creating scalable reporting solutions
• Contribute to the continuous improvement of our internal analytics tools, automation pipelines, and best practices