Copywriter, People Inc.
Paid Memberships, Contract
$55-65/Hour
1 day a week in office
Digital & print publisher
Job no longer available
Digital & print publisher
1001+ employees
Job no longer available
$55-65/Hour
1 day a week in office
1001+ employees
Company mission
To help people find answers, solve problems, and get inspired.
Role
Who you are
- 3+ years of copywriting experience, with at least 1 year specifically working on subscription products, membership programs, or recurring revenue businesses
- Proven ability to write across the subscriber lifecycle — acquisition, conversion, and retention
- Experience with A/B testing, optimizing based on data and writing to specific audience segments in addition to broad-reach messaging
- Proven track-record of writing discount promos, tier comparisons, and offer copy that converts
- Strong command of persuasive, conversion-focused copy across discount promos, tier comparisons, and offer copy
- Sharp editorial judgment with attention to voice, tone, and brand consistency
- Organized and able to manage multiple priorities without sacrificing quality
- Collaborative, solution-oriented, and comfortable working in a fast-paced team environment
What the job involves
- The Paid Memberships team at People Inc. is looking for a contract Copywriter to support copy on a new paid membership program
- In this role, you'll write across the full subscriber lifecycle from acquisition landing pages and paywalls to upgrade prompts, promotional offers, and tier comparisons, creating copy that drives sign-ups, upgrades, and long-term engagement
- You'll bring a test-and-learn mindset and sharp editorial instincts to every project
- This is a hands-on contract role for a writer who can hit the ground running, meet deadlines, and deliver conversion-focused copy that's also on-brand
- Write clear, compelling, conversion-focused copy across landing pages, paywalls, upgrade prompts, offer pages, and more
- Write promotional copy for discounts, tier comparisons, and offers that drive sign-ups, upgrades, and renewals
- Tailor messaging to specific audience segments and lifecycle stages, while also contributing to broad-reach brand and acquisition campaigns
- Develop and write A/B tests, then refine copy based on performance data to continuously improve conversion and retention
- Translate complex value propositions, pricing structures, and membership benefits into simple, persuasive language
- Maintain a consistent brand voice and tone across every subscriber touchpoint
Application process
- Start Date: ASAP
- End Date: 3 months with the potential to extend
Our take
People Inc., formerly Meredith Dotdash, is the largest digital and print publisher in the US. It encompasses over 40 brands including PEOPLE, Better Homes & Gardens, Verywell and Allrecipes.
The approach that shaped this media giant was to build websites with fast load-times and few adds. A clean site keeps readers longer, boosting its rankings in search algorithms. Ads can then be less frequent but sold at a premium. Interestingly, the company was also an early adopter of affiliate links.
The merger that founded People Inc., that of Dotdash and Meredith, made Meredith sites faster and increased story output for Dotdash - a fruitful development on both sides. The company continues to move at the front of media tech, for example by launching a targeting tool named D/Cipher that enables intent-based targeting at scale, without cookies.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company benefits
- Complete medical/dental benefits
- Generous vacation and sick time
- Commuter program
- Discounted gym memberships
- Pet insurance
- 401(K) retirement plan
Company HQ
Battery Park City, New York, NY
Leadership
Neil Vogel
(CEO)Member of the Board of Directors at The Philadelphia Inquirer and Webby Media Group (Recognition Media), and a Venture Partner at FirstMark Capital.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 4 more jobs at People Inc.