Senior Visual Designer, Babylist
$99.6-149.4k
+ Bonus & Equity
More information about location
Online universal baby registry
Be an early applicant
Online universal baby registry
501-1000 employees
Be an early applicant
$99.6-149.4k
+ Bonus & Equity
More information about location
501-1000 employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- Babylist is seeking a highly skilled and creative Senior Visual Designer to join our dynamic team
- 5-7 years of design experience with proven success in acquisition marketing, brand campaigns, and social media
- Proficiency in Figma and other design tools, with experience and interest in AI-powered design support tools
- Strong portfolio demonstrating multi-channel digital marketing campaigns and creative work with measurable business impact
- Experience with performance marketing, creative, and A/B testing methodologies
- Excellent project management skills with the ability to handle specialized work across multiple initiatives
- Exceptional communication and collaboration skills, with the ability to present design concepts to stakeholders and advocate for creative excellence
- Thrive in a fast-paced environment, managing competing priorities
- Proactive problem solver who identifies opportunities to use AI and automation to work efficiently
What the job involves
- In this role, you will be a critical contributor to our growth initiatives, working closely with acquisition, brand, PR, and social teams to create compelling visual content that drives business results. As a key member of our design team, you will have the opportunity to lead high-impact projects across multiple channels while maintaining our brand standards
- Lead design for registry acquisition testing and optimization across paid channels, including direct mail and paid social campaigns
- Partner with the social team to develop and implement a comprehensive visual strategy refresh that improves engagement rates and follower growth
- Collaborate with cross-functional teams in product and partnerships on various initiatives and ad product placements
- Drive creative concepting and production for high-visibility brand campaigns, including PR initiatives and tentpole marketing moments
- Develop scalable design systems and templates to improve efficiency across email, social, and acquisition channels
- Mentor and provide constructive feedback to junior designers while maintaining high creative standards
- Stay up to date on design trends, emerging technologies (including AI tools), and best practices to continuously innovate our visual approach
- Manage multiple high-priority projects simultaneously, delivering assignments on time while maintaining quality
Application process
- Please include a link to your portfolio. Applications without a portfolio link will not be considered
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the immense growth of the company as well as speaking to the impact it has made in the space.
Babylist has seen strong funding in the past which fuelled projects such as the launch of virtual showrooms, and facilitated the company's expansion further into the market. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision to combine the companies into a larger health and wellness media property, that can help people navigate all parts of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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