Director of Engagement Marketing, OpenTable
$140-165k
+ Bonus & Equity
Office located in Cambridge, MA
Online restaurant reservation service
Job no longer available
Online restaurant reservation service
1001+ employees
Job no longer available
$140-165k
+ Bonus & Equity
Office located in Cambridge, MA
1001+ employees
Company mission
To bring together people and the restaurants they love in the moments that matter.
Role
Who you are
- BA/BS degree - in math, marketing, analytics preferred
- 10+ years of consumer engagement experience across multiple channels like email, push/SMS, paid advertising, ideally in consumer tech
- Deep understanding of lifecycle marketing, attribution (including multi-touch), and the KPIs that drive engagement and retention
- Highly analytical with deep, intuitive knowledge of metrics, funnel optimization, data structure, web analytics, payback/LTV
- Prior experience working within email platforms and basic knowledge of HTML/CSS
- Ability to flip between high-level strategic thinking and hands-on execution
- Demonstrated track record leading a team
- Exceptional analytical and executive communications skills
What the job involves
- Set the strategy and lead the consumer engagement team of 5, owning the execution of our email and push channels to activate and engage our diner user base
- Ensure flawless execution across channels, working closely with our brand marketing and brand studio teams
- Collaborate with the analytics team to create reporting and dashboards in order to better understand CRM performance and business impact, and be a thought leader in our efforts to understand diner LTV
- Create and deploy a segmentation strategy that will enable personalization at scale; deeply understand the diner lifecycle to drive customized comms based on highly scalable triggers
- Collaborate closely with the Product team to develop programs that deepen diner loyalty and stickiness
- Ensure best practices and continue to improve the workflow of the Engagement team, identifying operational efficiencies to help scale our program
Our take
OpenTable was one of the earliest innovators in the online reservation space, setting up shop in 1998 as a tool to enable restaurants to take bookings online. Rather than charging consumers for the service, OpenTable generates revenue via a monthly subscription and reservation fee from businesses.
Today, the platform is used by tens of thousands of restaurants around the world and seats over 1 billion diners per year. The company was acquired by Booking Holdings – the world's largest travel company – for $2.6 billion in 2014, and remains a subsidiary of the group to this day.
OpenTable is the dominant player in the restaurant reservation software category, with an impressive 45% market share, but does face increasing competition from platforms like Resy, Tock, TableAgent, and many more. Nonetheless, this market leader has garnered an impressive reputation, and there is nothing to say it won't hold on to the dominance it has earned into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2000
$36m
SERIES C
Jan 2000
$10m
SERIES B
Total funding: $48.2m
Company benefits
- Work from (almost) anywhere - wherever you do your best work
- Mental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge
- Generous parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Enriched learning and development opportunities - leadership development & access to thousands of on-demand e-learnings
Company HQ
Union Square, San Francisco, CA
Leadership
Debby Soo
(CEO)After graduating from Stanford with a liberal arts major, Debby started their career in investment banking. Thereafter they worked in Google’s Strategic Partnerships Group and then spent a decade at KAYAK, eventually becoming CCO.
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