Product Marketing Manager, Pantheon

• Experience: 3+ years of experience in Product Marketing, preferably in B2B SaaS or WebOps/Development tools
• Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience)
• Execution Focus: Demonstrated ability to execute multiple concurrent product launches and effectively translate complex technical concepts
• Communication: Exceptional written and verbal communication skills, with a talent for translating technical specifications into clear, concise, and persuasive marketing copy
• Collaboration: Highly collaborative and comfortable working across multiple teams, including technical and non-technical stakeholders

Desirable

• The Product Marketing Manager (PMM) is the bridge between our product teams and the market.
• This role is responsible for translating product features into clear customer value, ensuring market readiness for all new releases, and enabling our customer-facing teams.
• The PMM executes the core positioning and messaging for our portfolio, ensuring tactical clarity and consistency across all channels to drive immediate adoption and product understanding
• Customer Insights: Deeply understand our target buyers and users, defining and maintaining detailed buyer personas (including their pain points, decision-making criteria, and "jobs to be done")
• Competitive Intelligence: Conduct focused, tactical competitive research to monitor the landscape, identify feature gaps, and understand competitor messaging shifts
• Deliverable Creation: Own the creation and maintenance of internal competitive deliverables, such as battlecards, teardowns, and comparison guides, ensuring Sales and Marketing are equipped to win against key competitors
• Value Translation: Own the tactical creation of clear, concise messaging that translates technical product features into quantifiable customer benefits and compelling value propositions
• Product Content Development: Create and maintain high-impact core product content, including website copy, feature pages, and data sheets, ensuring messaging clarity and accuracy across all platforms
• Launch Readiness: Ensure all marketing and sales materials are updated and ready for deployment in support of product releases
• Launch Coordination: Execute and coordinate all cross-functional activities (Sales, Marketing, CS) necessary to support successful product and feature releases
• Adoption Tracking: Monitor initial adoption and usage metrics post-launch, providing actionable feedback to Product and Sales teams
• Sales Enablement Collaboration: Partner closely with the Sales Enablement team to provide product expertise and content. This includes developing and delivering high-impact, tactical assets, such as product demos and presentations, to ensure the Sales team is equipped for every customer conversation
• Product Collaboration: Work closely with Product Management to review feature functionality and ensure a clear, market-ready articulation of all new capabilities