Financial Planning & Analysis Manager, Thrive Market
Marketing
$135-145k
+ Equity
Membership-based organic food retailer
Be an early applicant
Membership-based organic food retailer
501-1000 employees
Be an early applicant
$135-145k
+ Equity
501-1000 employees
Company mission
To make healthy living easy and affordable for everyone.
Role
Who you are
- We are looking for a candidate with strong analytical skills and proven leadership experience to join our Finance team
- Genuinely curious and proactive
- Comfortable with ambiguity and adaptability to changing environment
- Extremely analytical and solution-oriented
- Prefers working cross-functionally
- Prioritizes building trust with their business partner(s) through detailed, accurate, and thorough analysis that considers all business impacts
- Thrives in a fast-paced, entrepreneurial environment
- 5+ years relevant Finance experience
- Prior experience in e-commerce or CPG is a plus
- Proficiency in business intelligence dashboarding tools like Domo, Tableau, Looker, or similar
- Familiarity with CRM strategies and web analytics tools such as Amplitude, Google Analytics is a plus
- Prior experience with NetSuite and Adaptive Planning is a plus
- Advanced proficiency with Excel; expert in creating efficient, clean, complex, and dynamic financial models. Familiarity with PowerBI, data mining techniques, and/or SQL a plus
- Ability to create very strong partnerships cross-functionally
- Ability to work under pressure, often in a deadline-driven environment, and ability to perform several tasks concurrently
- Must possess excellent critical thinking, problem-solving skills, and superior attention to detail
- Ability to communicate clearly and concisely, verbally and in writing
- If remote, willingness to travel up to 4 times per year or as required by the business (~5%)
What the job involves
- Thrive Market is looking for a proactive and hands-on Finance Manager to oversee our Marketing spend and partner with the business units to optimize spend relative to our Customer Lifetime Value
- As the Finance partner to the CMO and Marketing leadership, you will analyze historical Marketing ROI and leverage predictive models to help drive strategy changes in real time in a highly dynamic environment
- This role will be responsible for ensuring we are driving profitable member growth within a LTV/CAC framework which is critical to the long term success at Thrive
- You will work on the reporting and analysis of growth campaigns, spend by categories and channels, media versus acquisition discount spend, and drivers of high quality members
- You will be responsible for creating and maintaining a customer quality scorecard that allows the Marketing team to quickly see results on the effectiveness of our member acquisition campaigns
- This role will also frequently perform ad-hoc financial analysis and build financial models that are critical to making the best strategic decisions based on data-driven insights that may fuel top line growth and drive margin expansion
- You will serve as the primary finance business partner to the CMO and Marketing team but this role will involve frequent cross functional interactions to ensure a wide and deep understanding of each driver
- Establish and maintain active and effective communication and relationships with cross functional partners on the Marketing team and executives
- Evaluate and drive membership growth and marketing efficiency by establishing CPA and LTV targets, monitoring weekly performance, and provide data driven insights to help optimize marketing spend
- Evaluate and monitor spend across various acquisition channels (Meta, YouTube, Podcasts, etc.) as well as member engagement and conversion rates across channels
- Track historical and forecast forward looking Customer Lifetime Value by partnering with Marketing and Data Science teams and assure we are providing highly accurate projections and adhering to a framework that sustains profitable growth
- Evaluate CRM campaigns and effectiveness on driving incremental sales
- Assist in evaluating A/B tests that impact the member acquisition funnel and first order conversion to help drive incremental LTV
- Assist in the development and monitoring of customer segments and partner with the Marketing team to understand effective CRM strategies by customer type
- Evaluate how future acquisition strategies will change the mix of active members and implications on forecasted customer engagement and renewal rates
- Own the month end close process
- Streamline the financial and KPI reporting process to provide accurate and timely information
- Assist in various ad-hoc analysis and strategic projects as they arise
Our take
Organic and non-GMO foods have been at the forefront of millions of consumers' minds and while the will is there, the way has often been blocked by inflated prices. Thrive Market wants to become the world's first climate positive grocery sore.
Thrive is disrupting that chain with a subscription based online grocery store that has a curated range of organic and non-GMO groceries, beauty and cleaning supplies. Members pay a fee and are rewarded with an extra 25-50% off regular retail prices, paying wholesale instead. Banking on the mainstream adoption of organic foods and with the long term effects of GMOs under heavy scrutiny, Thrive Market is enabling people to make healthy lifestyle choices without breaking the bank at traditionally more expensive shops like Whole Foods.
As well as considering an IPO, Thrive Market has also recently partnered with rePurpose Global to fight plastic pollution as well as with Beyond Meat, a particularly smart move because the vegan and meat reduction market shows no signs of slowing; as more people want to put their dollars towards products that are cleaner, safer and support the health of the planet.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
6% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Oct 2019
$20m
CONVERTIBLE
Jul 2018
$42.4m
SERIES B
Total funding: $241.4m
Company benefits
- Comprehensive medical, dental & vision insurance
- Adoption & fertility assistance
- Flexible paid time off
- Competitive salary & equity
- Free Thrive Market membership & 20% discount
- Remote-first culture
- Dog-friendly office
Company HQ
Playa Vista, Los Angeles, CA
Articles
Leadership
Nick Green
(CEO & co-founder)Founded Ivy Insiders (an education services company) whilst at Harvard, before joining Revolution Prep as EVP Sales & Operations and CPO in 2010. Founded Thrive Market in 2013.
Gunnar Lovelace
(Board Member & co-founder)Experienced founder, set up Ego X Studios, Cognition and Love Heals Jewelry, a bohemian lifestyle company. Founder and co-CEO of Good Money, but remains on the board of Thrive Market.
Kate Mulling
(Co-founder)Experienced Editor and writer, served as Founding West Coast Editor of Refinery29, currently serves as a Strategic Advisor and Creative Consultant to businesses.
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