Regional Marketing Specialist, Broadsign
Media
$74-84k
Digital billboard & signage solutions
Posted today
Digital billboard & signage solutions
201-500 employees
Posted today
$74-84k
201-500 employees
Company mission
To make buying, selling, and delivering out-of-home media easier than ever.
Role
Who you are
- Experience: 1-3 years of experience in media sales, marketing, or content production within a fast-paced regional or sales-aligned environment
- Technical Skills: Strong copywriting, editing, project management, and cross-functional project execution capabilities
- Tools & Software: Proficiency in CRM and marketing automation platforms (e.g., HubSpot), project management tools (Asana), and Google Workspace
- Core Competencies: Highly organized self-starter capable of managing competing priorities and tight deadlines with minimal supervision
What the job involves
- The Regional Marketing Specialist is a critical connector between global marketing strategies and regional sales execution
- Responsible for orchestrating regional marketing initiatives across North America and LATAM, this role directly fuels business growth by localizing brand messaging, designing pitch-winning collateral, and managing high-impact client events
- By acting as the strategic marketing voice for the region, you will ensure our sales teams are equipped with localized insights, tools, and content necessary to win market share
- Collateral Creation & Asset Localization - Work closely with regional sales leaders to prioritize marketing requirements and adapt global assets for local markets, integrating regional data, translated copy, and targeted messaging
- Manage the complete life cycle of ready-to-use sales enablement resources, such as inventory guides, slide decks, media kits, and vertical event one-sheets, while ensuring strict adherence to brand standards
- Partner directly with sales teams to build compelling customer case studies and testimonials that highlight ROI and strategic audience targeting
- Day-to-Day Operations & Cross-Functional Coordination - Facilitate the marketing onboarding process for new supply and demand partners by curating business descriptions, logos, and value propositions
- Direct tactical efforts with freelance designers, oversee the end-to-end publishing of segmented monthly newsletters, and champion joint marketing initiatives with key regional clients
- Act as the dedicated voice of the region within the global marketing organization to maintain clear regional visibility
- Events, Summits & Logistics Management - Coordinate execution logistics for major regional events, including segment production and LATAM translation management for our annual programmatic customer summit
- Collaborate with the events marketing team to support company representation at local industry events, while maintaining the New York office marketing storeroom, trade show equipment, and branded merchandise
Our take
A decline in demand for traditional billboards, coupled with the reduced cost of digital screens, has fuelled the adoption of digital out-of-home (DOOH) advertising. But cross-media digital advertising campaigns are still difficult to manage and implement at scale, which is where Broadsign helps out.
It delivers an intelligent campaign management solution to enable companies to implement DOOH marketing strategies easily and effectively. It is a leader in this market, offering a range of services including content management and programmatic distribution. It operates a large network of screens, meaning clients can target consumers more efficiently and make more impressions.
Broadsign has partnered with other innovators in the space to improve its product offerings and remain at the forefront of DOOH marketing. It has a range of clients in the advertising space, and has expanded in both Australia and the US. It also launched its Broadsign Ad Server platform, with goals to increase and improve customer options for targeting, sales and analytics.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company benefits
- Wellness program: Receive compensation for wellness-related purchases
- Parental leave: We offer top-up pay for parental leave — and something extra to celebrate the arrival of your little one
- Health plans: Benefit from comprehensive health plans
- Sick days: Feeling under the weather? We offer ample sick or personal days
- Retirement plans: Want to plan for your future? Retirement plans are available
- Learning and development: Develop your professional skills through paid learning and training
- Annual company events: Take part in fun in-person or virtual events and gatherings
- WFH furniture allowance: Equip your home office with ergonomic furniture, supplies, and beyond
- Volunteer initiatives: We encourage employees to get involved in their communities through paid volunteering days
Company HQ
Downtown Montreal, Montreal, QC
Leadership
Burr Smith
(Chairman, President & CEO)President and Manager of the Jedfam Group, and Manager of the Brisco-Davis Group. Former VP at Sverdrup Investments.
Salary benchmarks
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