Senior Manager of Lifecycle & Growth Marketing, Lending Club

• 8+ years of experience in growth marketing, lifecycle, CRM, or retention, with demonstrated success driving measurable business outcomes through owned channels; including 3+ years in people management
• You lead with a growth marketer’s instincts — you think in revenue impact, audience efficiency, and incrementality — and you know how to apply that rigor to owned channels where the levers are different than paid
• You own experimentation as a discipline, designing tests with clear hypotheses, sequence them against business priorities, and build learning systems your team can act on
• You develop people intentionally - you have grown earlier-career marketers and you know the difference between delegating and developing
• You hold a high bar for how your team uses AI - pushing for adoption where it genuinely improves outcomes and maintaining rigor around data quality, oversight, and accountability. You’re building team capability proactively, not waiting for a top-down directive
• You use AI to accelerate content development, audience analysis, and campaign optimization - and you’re discerning about where editorial judgment still belongs to a human. You’ve thought through brand and compliance implications of AI-generated content, and you’re building workflows your team can trust and repeat
• You operate well with ambiguity - you can set direction when the playbook doesn’t exist yet, and you bring others along without waiting for perfect information
• Bachelor’s degree or higher, or equivalent combination of education and experience

Desirable

• Happen Bank is building a centralized lifecycle marketing function for the first time, and this role is at the heart of it. As Sr Manager of Lifecycle & Growth Marketing, you will own the growth marketing agenda across owned channels — driving acquisition, remarketing, cross-sell, and retention programs that directly move revenue — while also building the journey infrastructure that makes those programs compound over time
• This is a builder role; you will help establish how growth marketing operates at Happen Bank across owned channels (email, push, SMS, in-app), from promotional campaigns and remarketing to onboarding journeys and trigger-based programs, while developing the team and cross-functional relationships that make the work possible. Your mandate is to make owned channels perform like a growth engine while strengthening the member relationship
• We recently rebranded to Happen Bank, and this role arrives at exactly the right moment: as we step into a new brand identity, lifecycle marketing has a unique opportunity to define what that relationship with our members actually feels like
• Own the growth marketing roadmap across owned channels — prioritizing promotional campaigns, remarketing, cross-sell, and retention programs alongside journey and trigger work, setting goals, and partnering with the Sr Director to align strategy to business outcomes
• Own the growth marketing program calendar — promotional emails, remarketing campaigns, cross-sell programs, and offer strategy — with the same rigor you bring to journey work: clear hypotheses, defined audiences, and measurement that isolates incremental impact
• Lead onboarding end-to-end across all owned channels, designing journeys that activate new members and set the foundation for long-term engagement
• Own the trigger and behavioral email roadmap, identifying opportunities to move from batch-and-blast to event-based, personalized communications
• Build and manage the experimentation agenda - designing tests, sequencing hypotheses across programs, and synthesizing results into team-wide learnings
• In partnership with the growth analytics team, develop and manage a performance reporting framework that communicates lifecycle's contribution to revenue and LTV to senior leadership
• Partner with PMM and creative teams on campaign briefs, messaging strategy, and experimentation ownership, building trust and clarity on roles and responsibilities
• Lead the launch and growth of SMS as a new marketing channel in partnership with the Sr Director, including workflow design and compliance requirements
• Use AI tools to accelerate brief development, campaign analysis, and team workflows — and model what an AI-enabled marketing team looks like in practice
• Lead and develop a high performing Lifecycle and Growth Marketing team