Head of Social Media Strategy, Salesforce

• We are looking for a creative thinker with exceptional copywriting and editing skills, a deep understanding of social media platforms, and a passion for staying ahead of industry trends
• 10+ years of experience in social media
• Experience overseeing social media strategy and execution
• In-depth knowledge of major social media platforms (Facebook, Instagram, Twitter, X, LinkedIn, TikTok, and YouTube)
• Strong leadership and project management skills with an ability to motivate and inspire teams to achieve ambitious goals
• Excellent communications skills, with solid copywriting and editing skills and an ability to curate creative short form content
• Analytical mindset with a proficiency in interpreting data and translating insights into actionable strategies
• Creative thinker with a demonstrated ability to develop innovative social media campaigns that resonate with target audiences
• Familiarity with social media management tools and analytics platforms
• Experience working with influencers and managing influencer marketing campaign
• Ability to thrive in a dynamic, rapidly evolving environment and adapt quickly to changing priorities and deadlines
• Ability to come into a hub location 4 x's a week

Desirable

• The Director, Social Media for Slack plays a key role within the Slack Marketing organization and is responsible for our public persona across all social media platforms
• This person will be responsible for developing and executing an integrated social media strategy to enhance Slack brand awareness, educate customers, drive engagement and foster meaningful connections
• The role has two direct reports and will be responsible for managing Slack’s social media agency partners
• Develop and implement a comprehensive social media strategy aligned with organizational goals and objectives
• Manage and mentor a team of social media specialists, providing guidance on content creation, community engagement, and performance analysis
• Develop and oversee the creation of compelling and engaging content for various social media platforms, including text, images, and videos
• Collaborate with cross-functional teams, including marketing, communications, product and sales, to ensure social media is integrated into campaigns and broader organizational initiatives
• Lead social-first initiatives that carry through to traditional marketing channels to drive sales and opportunity growth
• Monitor social media trends, tools, and best practices, and recommend strategies for optimization and growth
• Manage Slack community, addressing public inquiries and troubleshooting flags
• Analyze social media performance metrics and prepare regular reports to assess the effectiveness of campaigns and identify areas for improvement
• Stay informed about industry regulations and guidelines related to social media marketing and ensure compliance across all initiatives
• Foster relationships with influencers, partners, and other stakeholders to amplify our brand presence and reach new audiences
• Manage social media agency partners and budgets to optimize resources and to maximize ROI
• Serve as the primary point of contact for social media inquiries and escalations, both internally and externally