Director of Marketing, Bitcoin Depot

• If you live and breathe digital marketing and have a broad range of marketing experience across multiple marketing disciplines, we want to talk to you
• Bachelor’s degree in marketing, business, data science or a related field
• 12+ years of related experience in a fast-paced working environment with 5+ years directly managing a team
• Strong data analysis experience to include advanced Excel skills and in-depth understanding of ROI
• Expert level experience in Google Ads, Google Search Console, Google Analytics, Data Studio or equivalent tools
• Website design, SEO & SEM experience
• Must be able to meet deadlines, develop concise reports, and to meet the expectations of executive management on project deliverables
• Strong work ethic (a “That’s not my job.” attitude will not work at Bitcoin Depot.)

Desirable

• Bitcoin Depot is seeking a Director of Marketing to develop, implement, track and optimize our Digital, Product and Consumer marketing initiatives across all channels
• Our Director of Marketing will manage the marketing team and be responsible for creating and managing the day-to-day marketing activities and long-term marketing strategy for the company
• Direct the operations of our Google Ads strategy and campaigns
• Direct the operations of our strategy and campaigns of Meta, Twitter, Linkedin and other relevant platforms
• Manage the planning and execution of multiple concurrent outbound marketing automation campaigns
• Manage the administration and optimization of the Bitcoin Depot website
• Manage the listing process for our 8400 + locations, including managing the external listings agency. Ensure that our listings are top of the list in organic map searches
• Measure and report performance, trends and insights on all digital campaigns and assess against goals (ROI and KPIs)
• Manage and develop advertising creatives or blogs through coordination with staff copywriters and designers
• Create demand-generation and lead collection campaigns and manage our agencies and vendors conducting these campaigns on our behalf
• Oversee creation and execution of our comprehensive social media and PR Strategy
• Create a regular publishing schedule for relevant social media channels
• Develop and execute strategies to place Bitcoin Depot at the top of relevant SEO searches
• Translate messaging into meaningful and contextual benefits that feed into the development of creative presentations, demonstrations, collateral, blogs, video and email marketing campaigns,and retention campaigns
• Develop sales plays and enablement tools focused on helping inside sales, field sales teams, and channel partners. Understand target markets and buyers, buyer personas, pains points, and key messages
• Develop cross product programs and initiatives that will drive further market penetration
• Manage preparation, support and logistics for scheduled conference trade shows

• Health Benefits
• 401k Matching
• Weekly Catered Lunch
• Work From Home & Remote First
• Casual Dress Code
• Quarterly Events
• Company-Paid Fitness Pass
• Premium Coffee & Teas

In the dynamic landscape of the cryptocurrency market, Bitcoin Depot has emerged to facilitate seamless access to the world of digital finance. As the largest cryptocurrency ATM network in the US, Bitcoin Depot offers users the ability to instantly buy and sell not only Bitcoin but also over 30 other cryptocurrencies through its extensive network of ATMs located across the nation.