Director of Marketing, Bitcoin Depot

• If you live and breathe digital marketing and have a broad range of marketing experience across multiple marketing disciplines, we want to talk to you
• Bachelor’s degree in marketing, business, data science or a related field
• 12+ years of related experience in a fast-paced working environment with 5+ years directly managing a team
• Strong data analysis experience to include advanced Excel skills and in-depth understanding of ROI
• Expert level experience in Google Ads, Google Search Console, Google Analytics, Data Studio or equivalent tools
• Website design, SEO & SEM experience
• Must be able to meet deadlines, develop concise reports, and to meet the expectations of executive management on project deliverables
• Strong work ethic (a “That’s not my job.” attitude will not work at Bitcoin Depot.)

Desirable

• Bitcoin Depot is seeking a Director of Marketing to develop, implement, track and optimize our Digital, Product and Consumer marketing initiatives across all channels
• Our Director of Marketing will manage the marketing team and be responsible for creating and managing the day-to-day marketing activities and long-term marketing strategy for the company
• Direct the operations of our Google Ads strategy and campaigns
• Direct the operations of our strategy and campaigns of Meta, Twitter, Linkedin and other relevant platforms
• Manage the planning and execution of multiple concurrent outbound marketing automation campaigns
• Manage the administration and optimization of the Bitcoin Depot website
• Manage the listing process for our 8400 + locations, including managing the external listings agency. Ensure that our listings are top of the list in organic map searches
• Measure and report performance, trends and insights on all digital campaigns and assess against goals (ROI and KPIs)
• Manage and develop advertising creatives or blogs through coordination with staff copywriters and designers
• Create demand-generation and lead collection campaigns and manage our agencies and vendors conducting these campaigns on our behalf
• Oversee creation and execution of our comprehensive social media and PR Strategy
• Create a regular publishing schedule for relevant social media channels
• Develop and execute strategies to place Bitcoin Depot at the top of relevant SEO searches
• Translate messaging into meaningful and contextual benefits that feed into the development of creative presentations, demonstrations, collateral, blogs, video and email marketing campaigns,and retention campaigns
• Develop sales plays and enablement tools focused on helping inside sales, field sales teams, and channel partners. Understand target markets and buyers, buyer personas, pains points, and key messages
• Develop cross product programs and initiatives that will drive further market penetration
• Manage preparation, support and logistics for scheduled conference trade shows