Product Marketing Manager, Snap
App Ads
$168-252k
This position is eligible for equity in the form of RSUs
Social media & camera company
Job no longer available
Social media & camera company
1001+ employees
Job no longer available
$168-252k
This position is eligible for equity in the form of RSUs
1001+ employees
Company mission
To empower people to express themselves, live in the moment, learn about the world, and have fun together.
Role
Who you are
- Strong understanding of the direct response digital marketing industry dynamics
- Excellent verbal and written communication skills, with high attention to detail and ability to understand and communicate a complex and nuanced technical space
- Exceptional analytical and problem-solving skills, with a track record of identifying market opportunities and influencing product roadmap to maximize impact
- Expertise in cross-functional collaboration working across Product, Engineering, and Sales teams within the company and across partner organizations
- Self directed with ownership mentality who can act with minimal guidance
- Bachelor's degree (in marketing, business, or economics) or equivalent years of experience
- 5+ years of experience in product marketing, account management, Sales, internet technology or other relevant digital marketing work
Desirable
- Experience in Product Marketing or Global Product Lead leading advertising products at large tech companies
- Experience with the App Ads industry
What the job involves
- The Product Marketing team uses creativity, market research, and insights to optimize and inspire marketing efforts and roadmaps for products across Snap Inc
- This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow
- We’re looking for a Product Marketing Manager to join our Revenue Product team at Snap Inc!
- Lead Product Marketing for the entire App Ads vertical (xx% of Snap’s revenue with a major headroom for future growth)
- Collect, synthesize, and share advertiser feedback on new feature requests and on the performance of existing features, directly influencing the App Ads product strategy and roadmap
- Meet regularly with Sales, Advertisers, Marketing Science, Solution Engineers, and Customer Support to share App Ads best practices and product insights and to identify challenges and opportunities to improve our products and processes
- Develop and lead global go-to-market strategies to activate sales and drive ongoing marketing efforts to grow awareness, understanding, and adoption of new app ads features
Our take
Snap is the social media giant that owns Snapchat, a social media mobile app released in 2011. Created to serve as a more emotive communication form than texting, the app has gained mass popularity, reaching upwards of 400 million daily users worldwide.
After rejecting a billion dollar acquisition from Meta (then Facebook) in 2013, Snap has found itself in competition with the social media giant, particularly with Instagram. Despite this, the company has marked a place for itself in the ever competitive social media space through developing features like a Discover tab, augmented reality lenses, in-app games, ads and monetisation options, as well as launching its paid service, Snapchat+.
Snap has so far not earned an annual profit since going public in 2017, but as Snapchat's user base has continually increased it has nearly closed the gap. Like other tech companies it suffered in late 2022 due to a surprise drop in advertising revenue, but has been rebuilding to its former trajectory since then. Given Snapchat's lasting popularity amongst young people, further success appears likely.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
May 2016
$1.8bn
SERIES F
Mar 2015
$200m
SERIES E
Total funding: $2.6bn
Company benefits
- Paid maternity, paternity and family caregiver leave
- Adoption, surrogacy, infertility and fertility preservation benefits
- Backup child care coverage, caregiver assistance and digital maternity care support
- Short-term disability, long-term disability, life insurance and AD&D insurance
- Comprehensive medical coverage, including PPO, HSA and HMO options
- Dental coverage, including orthodontia benefits
- Vision coverage, including LASIK benefits
- Gym perks and discounts
- Team fitness classes, hikes and races
- Sports leagues
- Cooking and nutritional workshops
- Generous time off and leave programmes
- Meditation and yoga classes
- Emotional and mental health support programmes and apps
- Social gatherings, team outings and volunteering programmes
- Speaker series, classes and subscriptions to educational programmes
- Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth and after-tax basis for your retirement (yes, we even have the Mega Backdoor option!)
- Rocket Lawyer memberships
- Financial education programmes
- Compensation packages that let you share in Snap's long-term success!
- Have a teammate going through a tough time? Lend them a hand through our internal Snap-a-wish programme! We'll work hard to make sure they get the support they need.
Company values
- We Are Kind - We solve problems through action, make high-quality decisions and think with a strategic mindset
- We Are Smart - We solve problems through action, make high-quality decisions and think with a strategic mindset
- We Are Creative - We gracefully manage ambiguity, cultivate innovation and demonstrate an insatiable desire to learn
Company HQ
Sunset Park, Santa Monica, CA
Articles
Leadership
Evan Spiegel
(CEO)Graduated from Standford with a BS in Product Design.
Bobby Murphy
(CTO)Studied Mathematical and Computational Science at Stanford.
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