Performance Marketing Assistant, Urban Outfitters Europe
Urban Outfitters
Lifestyle retailer
Job no longer available
Lifestyle retailer
201-500 employees
Job no longer available
201-500 employees
Company mission
To bring together nostalgia for the past with an enthusiasm to shape the future.
Role
Who you are
- This role is ideal for someone who wants broad exposure across performance channels while supporting growth of international markets
- Experience in Digital Marketing is desirable, however someone with enthusiasm, a proactive attitude, and a genuine thirst to learn and grow in the dynamic field of digital marketing is a must
- Industry Knowledge: Passion for fashion and a strong understanding of the online retail landscape
- Communication Skills: Excellent collaboration skills to work with internal teams and external agencies effectively
- Analytical Skills: Data-driven mindset with the ability to interpret performance metrics and deliver actionable insights
What the job involves
- We are looking for a motivated and curious Performance Marketing Assistant to join the Urban Outfitters EU Marketing team
- You will split your time between two core areas: supporting growth in our European territories, with a particular focus on Germany, and helping our channel managers deliver best in class performance marketing across SEO, Paid Social, Paid Search, and Influencers
- This role sits within a fast paced, collaborative team where you will work closely with trading, brand, creative, and our external agency partners
- Collate seasonal divisional product priorities and work with our agency to turn these into commercial keyword recommendations for the copywriting team
- Support our digital PR programme through link building coordination and performance tracking
- Work with the Brand team and our SEO agency to maintain and optimise on site copy
- Support day to day agency management, including briefing, campaign setup checks, and performance analysis
- Contribute to the internal creative briefing process
- Analyse performance across all social channels, identifying trends and learnings
- Assist in building reports and presentations for senior stakeholders
- Ensure ad copy remains accurate, up to date, and aligned with brand tone of voice
- Brief Promo messaging for Ad Copy and Site links
- Support gifting processes and communication with partners
- Assist with coordination of influencer and affiliate activity as needed
- Work with the Germany Trading Manager to translate trading opportunities into performance marketing actions
- Provide regular reporting, insights, and status updates to support the delivery of these actions
- Help in identifying further opportunities across DE, FR, IT, and ES that can support demand growth outside the UK
- Conduct ad hoc competitor and market analysis
- Pull and organise daily channel spend data
- Support team members on calls with external agencies
- Assist the team with regular trade reporting
Salary benchmarks
Our take
Urban Outfitters started out in the 1970s as a quirky little boutique in Philadelphia with a love for creativity and self-expression. More than 50 years later, it's grown into a globally recognised brand, but it hasn't forgotten where it came from.
It's known for its knack of catching (and keeping) attention with its unique mix of clothing, homeware, and vintage treasures. It connects with a community of over 10M shoppers and is always staying ahead of the trends.
While the brand might feel like an old favourite, it's far from slowing down. It just posted record earnings, with $143.9M in profit for Q2 2025 and strong growth across all its brands (including its sister companies Anthropologie, Free People, FP Movement, and Nuuly). New stores are opening and digital sales are booming, the brand has truly proven itself to be a powerhouse in the retail space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Employee discount: Shop your fave brands for less
- Pension: Like to think ahead? We've got you
- Private medical insurance: Your health is important to us
- Birthday break: Take some time to celebrate you
- Career development: Grow at UO
- Volunteering time: Give back to your community
Company HQ
Spitalfields, London, UK
Leadership
Emma Wisden
(Managing Director)Emma has been the Managing Director of Urban Outfitters Europe since 2015. Prior to that, she spent 15 years at Topshop as a Fashion Director.
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