SEO Writer & Strategist, PetLabCo.
$50-60k
Plus bonus
Food and supplements for pets
Job no longer available
Food and supplements for pets
101-200 employees
Job no longer available
$50-60k
Plus bonus
101-200 employees
Company mission
To deliver breakthrough pet health.
Role
Who you are
- 3+ years of experience in SEO content writing, content strategy, or digital marketing
- Strong understanding of SEO principles, including keyword research, search intent, on-page optimisation, and content structuring
- Hands-on experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, and Google Search Console
- Exceptional writing and editing skills with a portfolio of high-ranking SEO content
- Experience managing content from inception to execution including briefing assignments, coordinating with freelance writers and SMEs, editing, and publishing using a CMS such as Wordpress
- Ability to translate complex health and science topics into engaging, easy-to-understand content
- Knowledge of Google algorithms, E-E-A-T principles, and technical SEO basics
- Strong collaboration and project management skills, with the ability to work cross-functionally with marketing, creative, and development teams
- Experience working in DTC, eCommerce, or subscription-based businesses is a plus
- A growth mindset and the ability to adapt to a fast-paced environment
What the job involves
- Your role will involve a mix of content creation, SEO strategy, and performance analysis
- Here’s how you’ll typically allocate your time:
- 40% Content Writing & Editing – Researching, writing, editing, and optimising educational blog posts, product descriptions, landing pages, and other off-site SEO initiatives
- 30% SEO Strategy & Brainstorming – Conducting keyword research, content planning and mapping, competitive research and analysis, and ensuring alignment with SEO best practices
- 20% Performance Analysis – Monitoring content performance, analysing key SEO metrics, and iterating based on data
- 10% Collaboration – Working with designers, developers, marketing teams and external consultants or agencies to create a seamless experience
Our take
Pet care has evolved rapidly over the past decade, with owners investing more in preventative health and wellness for their fur friends. This shift has fuelled strong growth in the global pet supplements and nutraceuticals market, particularly for product targeting joint health, dental care, digestion, and immunity.
PetLabCo. develops science-backed supplements designed to address common health issues ind ogs. The company was inspired by co-founder and co-CEO Chris Masanto, whose search for treatments for his dog's arthritis sparked an interest in better pet nutrition. Since then, PetLabCo. has built a direct-to-consumer brands across the US, Canada, and the UK, offering clinically informed products that support areas such as joint mobility, dental health, and digestion.
The company has grown rapidly too, scaling to more than $200M in annual revenue while building the operational systems needed to support international growth, including its use of Oracle NetSuite to streamline financial and inventory management. The company has also secured investment to accelerate research and development and expand into brick-and-mortar retail. So, with the pet wellness market continuing to grow, PetLabCo. is very well positioned to keep leading the pack.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company benefits
- Paid Time off: We offer our US employees 20 days PTO, excluding bank holidays.
- Medical, Vision and Dental Insurance; Great health benefits for you (and your smile and eyesight too).
- Short-Term and Long-Term Disability Insurance: We have you covered.
- Remote Working: Work where you feel most comfortable!
- Company Bonus: Paid out annually.
- Monthly Internet Stipend: To help towards your internet bill, (Plus we'll also give you a quarterly Netflix gift card!).
Company HQ
City of London, London, UK
Leadership
Christopher Masanto
(Co-Founder & Co-CEO)Prior to co-founding PetLabCo. in 2019, Christopher founded Cel where he served as the CRO and Altitude Ads where he served as the CEO.
Stephanie Lee
(Co-CEO)Stephanie joined PetLabCo. in 2021 as COO, moving into the role of Co-CEO in 2023. Prior to this, she was a Chief Investment Officer at Pharmapacks, COO at Alpha Audiotronics, and an Associate at Wachtell, Lipton, Rosen & Katz.
Matt Davies
(Co-Founder & CMO)Matt is also the CMO at CoFoundant, a role he's held since 2017. Previously, he co-founded Gloriously Vegan.
Tony Morreale
(CFO)Prior to joining PetLabCo. in 2021, Tony was the CFO at La Fosse Associate and the COO (Finance & Operations) at YLD! and Hotwire Public Relations.
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