Campaign Marketing Manager, Tecsys
Supply chain solutions provider
Job no longer available
Supply chain solutions provider
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To deliver the highest value to clients through unparalleled software solutions.
Role
Who you are
- Minimum 4-7 years’ experience in high-tech B2B demand generation, campaign development and management for a SaaS business. Industry-specific and/or supply-chain marketing is preferred.
- Must have proven ability to quickly build strong understanding of go-to-market strategy, the sales process, and the buyer journey.
- Superior organizational skills, able to manage multiple projects with high-quality, timely execution.
- Problem solver who enjoys developing solutions in a clear, efficient manner.
- Exceptional at working with cross-functional teams, an excellent communicator, with a solid team-first mindset.
- Strong command of traditional marketing disciplines that include SEO, email marketing, lead generation, database management, and reporting.
- Strong knowledge of modern Martech stacks, including marketing automation, CRM, intent, and content distribution tools.
What the job involves
- With strong acumen in both business needs and marketing GTM strategy, create and execute annual integrated demand generation plan with defined KPIs throughout the funnel. This includes new contact acquisition; lead generation; conversion into MQL, SQL and SAL; and ultimate pipeline generation and conversion into Booked/Won
- Build, scale, monitor and optimize email nurture programs to accelerate to MQL status
- Build prospect database per targeted needs of vertical
- Orchestrate execution of plan via collaborative relationships with product marketing, digital marketing, events management, creative services, field marketing, and sales teams, among others
- Identify needs for content assets and CTAs and work with product marketing, corporate communications and creative services to drive the right content and CTA at each phase of the customer journey. Work with product marketing to deliver customer journey map
- Ensure events are specifically leveraged as part of the demand generation plan
- Integrate digital channels to maximize identification of prospects via digital ads, email, webinars, social, field activities, paid search/media, web, nurture, and more
- Leverage analyst reports/PR opptys throughout customer journey as appropriate
- Enable sales teams with campaign kits, key campaign pillars and messaging, and marketing channel recommendations
- Continually test and learn; recommend new channels, acquisition approaches and A/B tests to achieve optimal outcomes
- Establish, and monitor performance management KPIs. Draw insights from performance, make data-based adjustments to optimize performance. Share learnings across the organization
- Track campaign budget and analyze reports to determine performance and ROI of marketing campaigns
- Key deliverables: annual demand generation plan plus 1x year refresh; demand generation activities at a glance calendar; customer journey; data card; KPI dashboard
- Special projects as needed
Our take
Tecsys is a global provider of supply chain solutions, enabling businesses to optimize their operations and improve their profitability. Delivering a suite of solutions for warehouse, distribution, transportation and order management, Tecsys is helping businesses streamline their supply chain processes in order to reduce costs and improve customer services.
As a leading provider of supply chain solutions, Tecsys has a one-up on its competitors due to its advanced analytic capabilities. The company's solutions incorporate machine learning and artificial intelligence technologies that help businesses gain valuable insights into their supply chain operations in order to make better data-driven decisions.
Founded in 1983, Tecsys has since grown and now offers its services on a global scale, with offices in Canada, the United States, Europe and Asia. Having experienced strong growth in recent years due to the increasing demand for its solutions, Tecsys is focusing on meeting these demands while continuing to innovate and maintain its position as a leading provider in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (2 rounds)
Nov 2009
$2.2m
EARLY VC
Sep 2009
$8.3m
EARLY VC
Total funding: $10.5m
Company HQ
Ville-Marie, Montreal, QC
Leadership
Peter Brereton
(CEO)Recognized with an EY Entrepreneur of the Year award in 2019.
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