Social Media & Content Manager, Jow
Meal & grocery subscription service
Open for applications
Meal & grocery subscription service
101-200 employees
Open for applications
101-200 employees
Company mission
To change people's daily lives, helping them eat better, waste less and consume more responsibly and more reasonably.
Role
Who you are
- This role is for someone with at least 3 years of full-time experience in a company (beyond internships) and who’s ready to take the lead on content and social media strategy with confidence!
- You have a minimum of 3 years experience in social media, ideally in a fast growing environnement
- You’re a trend expert - you don’t just follow them, you set them
- You’re passionate about content creation and love bringing ideas to life
- Advanced skills in CapCut, Figma, and TikTok’s native tools
- You’re comfortable with project managements tools such as Slack, Asana, Notion…
- Comfortable in English (both written and spoken), our team is international!
- A storyteller at heart, you have great copy-writing skills with an eye for aesthetics, plus a knack for jokes and puns
- Super organized, resourceful, and able to juggle multiple projects with ease
- Comfortable appearing in content, you’re not camera-shy and love scrappiness
- You have strong analytical mindset: you know how to measure success and adapt
- Low ego, high impact: You share ideas with confidence but let go if they don’t stick. What matters is the team’s success, not being ‘right
What the job involves
- As part of the Performance Marketing team, you’ll lead the growth and engagement of Jow’s social media presence. You won’t be doing it alone, you’ll have a rockstar apprentice by your side, plus the support of the rest of the marketing team!
- Your mission: make Jow the go-to social account for cooking tips, grocery shortcuts, and mealtime inspiration while keeping it fun, inclusive, and engaging
- Build & execute Social strategies: Plan and manage our social media calendar, always staying ahead of new trends and formats
- Grow our community: We’re aiming for 1M followers, and you’ll be at the helm of that growth
- Turn followers into fans (and customers): Engage our audience and help them see Jow as their go-to kitchen ally
- Bring Jow’s personality to life: Animate our community with playful, helpful, and relatable content
- Track & optimize: Measure social performance (followers, engagement, conversions) and refine strategies accordingly
- Collaborate with the content team: Work closely with our food content creators and studio to produce thumb-stopping content
Our take
There has been substantial innovation and change in the food industry during the last decade. Consumers are constantly seeking out the next online trend to sort their time-poor, unsure-what-to-cook, must-be-healthy needs. Jow joined the space in 2017 with a hope to bring healthy and sustainable meals to peoples doors through automated, personalised menus.
The company hosts an app that provides countless recipe options. Upon registration, users answer questions from household composition to allergies and location. From this info, Jow crafts a personalised menu and generates a matching shopping list. What sets it apart from other meal kits is that users can then add any other essentials they might need from a grocery shop.
Recent funding will allow the company to expand into the US market, branching out from its French roots. Its an exciting time for the company, though it will be interesting to see how expansion continues as the strain on people's pockets sees many of its fellows facing falling subscription rates.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Feb 2024
$14.2m
SERIES A
Oct 2021
$20m
EARLY VC
Total funding: $43m
Company benefits
- Self-service kitchen with lots of good things 🥐
- Yoga class 1x/week at the office 🧘
- 5 days of volunteering in the organization of your choice 🫶
- Swile
- Mutual Alan & Alan mind 🧑⚕️
- CSE (Social and Economic Committee) 🎁
- Partnership with Beetogreen 🚲
- Remote Equipment 💻
Company HQ
Petites Écuries, Paris, France
Leadership
Previously CEO of Co-founder of enthusiast, and Co-founder of Jaxo Systems. Also worked through several roles at CANAL+, most recently as Director of Digital Content, Creative Medias and Digital Marketing.
Antoine Maillard
(CTO)Also Founded Klask, and worked at CANAL+ as a Solutions Architect.
Brice Audrain
(CDO)Worked through several roles at CANAL+, most recently as a Senior UX Designer.
Franck Maurin
(Developer)Serial developer. Has worked on several project for the likes of Frichti, VIRTUO Technologies and CANAL+.
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