Director of Strategic Events and Experiences, Spring Health
$176.5-203.5k
+ Equity
Salesforce
Expert level
Remote from US
Personalised mental healthcare
Be an early applicant
Personalised mental healthcare
1001+ employees
B2BEnterpriseMental healthMachine LearningSaaS
Be an early applicant
$176.5-203.5k
+ Equity
Salesforce
Expert level
Remote from US
1001+ employees
B2BEnterpriseMental healthMachine LearningSaaS
Company mission
To eliminate every barrier to mental health.
Role
Who you are
- 10+ years of experience in B2B events, experiential marketing, or field marketing, including ownership of a complex events portfolio
- 3+ years managing people and building teams that can operate with real autonomy
- Experience leading large-scale B2B events end to end, including owned conferences or customer summits, major sponsorships, executive experiences, and internal revenue events
- Strong commercial instincts: you understand how events connect to pipeline, account movement, customer growth, and brand
- Experience working closely with sales, customer success, revenue operations, and marketing around shared GTM priorities
- Strong portfolio judgment: you can weigh competing opportunities, decide where to invest, and explain why
- A high bar for programming, content, production, creative, and attendee experience
- Experience owning meaningful budgets and managing agencies, venues, sponsors, vendors, and production partners
- Experience building and delivering clear, data-backed reporting to executive leadership on program performance and ROI
- Hands-on experience using AI, automation, and emerging technology to improve how work gets done
- Fluency with core GTM and event systems, including Salesforce and marketing automation platforms
- Clear, concise communication and the executive presence to work comfortably with senior leaders, customers, prospects, and external partners
- Comfort making decisions without perfect information. You raise issues early and bring a recommendation with them
- Willingness to travel and work flexibly around major events when needed
- Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates
- At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply
What the job involves
- Reporting to the VP, B2B Marketing, this role owns our events strategy and portfolio end to end, deciding where we invest, what we stop doing, and how events create demand, deepen customer relationships, open executive doors, strengthen our brand, and advance priority accounts
- You'll lead a team of two event marketers and work closely with sales, customer success, revenue operations, and marketing leadership
- The portfolio spans major industry sponsorships, executive experiences, regional and account-based programs, Tidal (our annual customer and prospect event), Revenue Kickoff, and President's Club. This is a full time, fully remote position on our team
- Own the Events Strategy
- Build the annual events strategy against company, marketing, and revenue priorities
- Decide where to place bigger bets, where to pull back, and which programs no longer deserve investment
- Every major event should have a clear job: creating pipeline, advancing an opportunity, engaging a priority account, expanding a customer relationship, building executive access, or strengthening our market position. You own the portfolio, the budget, and the trade-offs
- Lead Our Most Important Experiences
- Own the strategy and execution of Tidal, shaping the audience, content, speaker strategy, programming, attendee experience, and commercial goals
- Work with senior leaders across the company to make Tidal a platform customers value and want to invest in year after year, prospects want access to, and the market associates with Spring Health
- You'll also lead revenue kickoff, president's club, and other high-profile company experiences. Generic corporate events will not cut it
- Build the processes and standards that keep the portfolio consistently high quality, even when execution is distributed across the team and external partners
- Build an Executive and Account-Based Events Engine
- Create experiences worth a senior buyer's time
- Build a scalable executive and regional events motion with sales and customer success, using dinners, roundtables, experiential programs, partner events, and other formats where they can actually move accounts
- Start with the account objective, not the event idea: before a program launches, the target audience, outreach plan, desired account movement, follow-up motion and expected ROI should already be clear
- Make Events Commercially Accountable
- Build a measurement model that reflects what each event is supposed to accomplish, whether that's sourced pipeline, target-account engagement, opportunity progression, executive relationships, customer expansion, brand visibility, or another measurable outcome
- Partner with sales, BDR, marketing operations, and revenue operations to connect events to the broader GTM motion before, during, and after each program
- Own a regular reporting cadence, dashboards and updates that give leadership a clear, current view of portfolio performance and ROI. Use the data to make decisions. Keep what works. Change what doesn't
- Use AI to Make a Small Team More Powerful
- Find practical ways to use AI across audience selection, research, outreach, personalization, planning, analysis, feedback synthesis, and event operations
- Build repeatable workflows that eliminate low-value manual work and free the team for strategy, creativity, relationships, and execution
- Stay current on emerging event technology and formats: test what has potential, ignore what's mostly noise
- The standard is simple: does it make the work better or materially increase the team's leverage?
- Lead the Team
- Manage and develop two event marketers who own their programs end to end
- Set a clear bar. Coach judgment, not just execution. Stay close enough to improve the work without becoming the person every decision funnels through
- You'll also manage agencies, venues, production partners, sponsors, and vendors, and decide what should stay in-house versus what should be handled externally
- Bring a point of view. This team should help determine where events can create business impact, not wait for someone to send an event request
- What success looks like:
- Meet annual goals for pipeline and revenue influenced by events
- Increase engagement from priority customers, prospects, and senior decision-makers
- Achieve strong attendee satisfaction across major events and experiences
- Deliver the events portfolio within approved budget
- Ensure event follow-up is completed on time and drives measurable opportunity progression
Our take
Large companies often provide employees with mental health services, but small businesses find it challenging to offer similar support. Additionally, existing support systems are usually generalised, failing to deliver the personalised mental healthcare that individuals need. To address this gap, Spring Health has developed AI-driven tools for employers to create tailored mental wellness plans for their employees, including treatment options, daily routines, and medication plans based on individual data.
Spring Health has recently expanded its services to the family and pediatric space through the acquisition of Weldon, offering mental wellness guidance to parents. This expansion includes chats with therapists, social workers, and parenting coaches, as well as group support with other parents and access to educational content. By focusing on personalised care, Spring Health aims to enhance mental wellness support for families alongside its existing employee services.
The behavioural health market is projected to grow to $242B by 2027. While many solutions prioritise fast access to therapy or meditation, Spring Health differentiates itself by emphasising the right type of care for each individual. With substantial funding raised and a 2026 placement on the TIME100 Most Influential Companies List, Spring Health is well-positioned to continue its innovative approach to mental health services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Led by a woman
Top investors
77% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2024
$100m
SERIES E
Apr 2023
$71m
LATE VC
Total funding: $465.1m
Company benefits
- Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
- 10 allocated sick days per year
- Flexible paid time off in addition to 12 paid holidays throughout the year
- Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management
- Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge
- 4-4.5 months of fully paid parental leave
- Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
- Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively
- On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
- Employer sponsored 401(k) match of up to 2% after 90 days of employment
- Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
- Focus Fridays: no meetings, no distractions, just time for you to get work done
- Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members
- Up to $1,000 Professional Development Reimbursement per calendar year
- $200 per year donation matching to support your favorite causes
Company HQ
Flatiron District, New York, NY
Leadership
Adam Chekroud
(Co-Founder & President)Previously President of The Oxford Guild Business Society for 2 years and Researcher at FMRIB Centre - University of Oxford for 1 year.
April Koh
(Co-Founder & CEO)Previously Chief Product Officer & Co-Founder at Spylight for 1 year. Also worked in the Product Management Department at Shazam for 5 months.
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