Head of Affiliate Marketing, ManyChat
$215-235k
In addition to base salary, the role includes opportunity to receive and/or earn a discretionary bonus and/or equity based on Company’s plans and in accordance with Company’s policies
More information about location
Chatbot marketing
Be an early applicant
Chatbot marketing
201-500 employees
Be an early applicant
$215-235k
In addition to base salary, the role includes opportunity to receive and/or earn a discretionary bonus and/or equity based on Company’s plans and in accordance with Company’s policies
More information about location
201-500 employees
Company mission
To help businesses grow by building meaningful relationships with their customers.
Role
Who you are
- You have experience owning and scaling an affiliate or partner program at a growth-stage or scaled tech company. You understand creators, publishers, and agencies and how their incentives, motivations, and businesses differ
- You can design long-term strategy, but you’re equally comfortable getting into the weeds. You’re excited to build playbooks, test ideas, jump on partner calls, and refine systems yourself
- You know how to build trust with top partners and turn strong relationships into sustained growth. You enjoy working closely with high-performing creators and agencies and understand how to make them feel supported, valued, and excited to grow with you
- You’re comfortable using data to make decisions, measure performance, and prioritize where to invest time and resources. You think in terms of acquisition efficiency, leverage, and scalable impact
- You’re interested in how automation and AI can improve partner programs and are open to learning new tools and workflows as the program evolves
- You can clearly articulate strategy, align stakeholders, and represent the affiliate channel internally with confidence and clarity
What the job involves
- We’re looking for a Head of Affiliate Partnerships to own and scale one of Manychat’s most important acquisition channels
- Our affiliate ecosystem includes over 25,000 partners across creators, publishers, and agencies and it already drives meaningful, efficient growth
- This person in this role will be responsible for taking that engine to the next level
- You’ll be responsible for building a program that works at scale while also developing deep, high-trust relationships with our highest-impact partners
- This is a strategic and hands-on role where you’ll design systems, lead experimentation, and personally engage with top affiliates who drive a significant share of acquisition and revenue
- This role sits within the Growth organization and works closely with Product, Lifecycle, and Data teams
- You’ll start with one direct report and will help shape the future structure of the team as the program scales
- Meet the Marketing team:
- We're the voice of Manychat. A voice that's loud, creative, opinionated, and weird in the best possible way. We combine passion, data, and storytelling to cut through the noise and fuel mad growth
- WHY YOU’LL LIKE IT HERE:
- Your work won't sit in a folder. It'll be out in the world — driving growth, sparking conversations, inspiring creators, and entertaining them
- We're always down to test out new ideas and share learnings, so if you have something up your sleeve, say it! We want to hear it and make it happen together
- Own the affiliate channel end-to-end:
- You will be accountable for affiliate-driven acquisition and revenue, from strategy to execution. This includes goal setting, forecasting, performance tracking, and continuous optimization of the channel
- Build scalable onboarding and activation for long-tail partners:
- Design and launch automated onboarding, education, and activation journeys that help thousands of smaller partners succeed with minimal friction. This includes tooling, content, incentives, and lifecycle communication that drives early wins and sustained engagement
- Develop a high-touch program for top partners:
- Create and run a relationship-driven program for high-potential and top-performing affiliates. This includes personalized onboarding, ongoing strategy support, early access to launches, co-marketing opportunities, and regular performance reviews. You’ll act as a trusted partner to creators and agencies who treat Manychat as a core growth lever
- Evolve the program with technology and AI:
- Partner closely with internal teams to adopt new tools and AI-powered workflows that improve how affiliates are onboarded, supported, and activated. You don’t need to be an AI expert, but you should be curious, forward-thinking, and excited to learn how new technology can unlock scale and efficiency
- Partner cross-functionally:
- Work with Product and Growth teams to ensure affiliates are aligned with launches, positioning, and priority use cases. Bring partner insights back into the company to influence roadmap, messaging, and growth strategy
- Lead and grow the team:
- Manage and mentor the affiliate team, starting with one direct report. Over time, help define the org design, roles, and processes needed to support a global, high-impact affiliate program
- WHY THIS ROLE MATTERS:
- Affiliates are one of Manychat’s biggest and most strategic growth channels
- This role is an opportunity to shape how thousands of creators and partners grow their businesses with Manychat and how Manychat scales globally through partnerships
- You’ll have real ownership, executive visibility, and the chance to build a world-class affiliate program that others look to as a benchmark
Our take
Over 80% of businesses currently use chatbots to provide a variety of automated services to customers. However, chatbots are generally uniform and provide standardised responses, unless the business staffs a chatbot programmer.
ManyChat provides a platform for the creation of customised chatbots without needing any experience in coding. The startup focuses on providing small businesses with opportunities to equip the messaging services of their Facebook and Instagram business pages with automotive customer service tools.
The company has grown a huge customer base of over a million businesses, powering more than a billion conversations annually. Although there is tough competition in this field, including new AI chatbots arriving on the market, ManyChat enjoyed a Series B round in 2025, which will be used to expand its market reach. A focus on ease of use and code-free customisation will likely ensure its ongoing popularity.
Steph
Company Specialist at Welcome to the Jungle
Insights
-15% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2025
$140m
SERIES B
Apr 2019
$18m
SERIES A
Total funding: $163.2m
Company benefits
- An opportunity for rapid personal and professional growth
- Uncapped Commission + Equity
- Generous time off policy to balance your work and life, including paid parental leave
- Competitive medical, dental, and vision coverage for you and your dependents
- Annual wellness reimbursement
- Collaborative, transparent, and fun-loving office culture
- We pay for relevant conference tickets, training programs, courses, and any necessary literature
Company HQ
Old Palo Alto, Palo Alto, CA
Leadership
Mikael Yang
(Co-Founder & CEO)Studied at State University before co-founding ManyChat in July 2015. Has been CEO ever since.
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