Senior Digital Marketing Manager, Advania UK

• Significant B2B digital marketing experience, ideally within technology or IT services
• Strong hands‑on expertise across SEO, SEM, paid & organic social, website optimisation, and email
• Proven ability to drive measurable demand and conversion
• Strong understanding of AIO and AI‑influenced search/discovery
• Practical experience using AI tools to improve marketing performance
• Strong analytical capability and confidence using data to drive decisions

Desirable

• The Senior Digital Marketing Manager is responsible for owning and optimising Advania UKI’s digital marketing performance across all core digital channels
• Reporting to the Head of Campaign Delivery & Digital, this role is a senior, hands‑on position focused on driving measurable demand, engagement, and conversion through digital execution excellence
• The role spans SEO, SEM, owned, earned and paid social, website development, and email, and requires a strong, practical understanding of AIO (AI Optimisation) and the application of AI as a tool to improve digital performance, insight, and efficiency
• This role works closely with Growth Marketing, Marketing Business Partners, Marketing Operations, designers, and agencies to execute high‑quality, data‑led digital activity aligned to GTM priorities
• SEO & AIO – organic performance, technical SEO, content optimisation, and optimisation for AI‑driven discovery
• SEM / Paid Search – planning, execution, optimisation, and ROI
• Paid Social – targeting, creative testing, optimisation, and performance measurement
• Owned & Earned Social – channel optimisation, engagement, and amplification
• Website Development & Optimisation – UX, CRO, content structure, performance, and governance
• Email Marketing – campaign execution, nurture optimisation, and lifecycle impact
• Own SEO strategy across technical, on‑page, and content optimisation
• Apply AI and automation tools to improve digital execution and insight
• Work closely with the Head of Campaign Delivery & Digital to plan, prioritise, and optimise execution
• Own digital performance reporting across all channels
• Track KPIs including traffic quality, engagement, conversion, CPL, pipeline influence, and ROI
• What Success Looks Like:
• Strong digital contribution to pipeline and growth
• Improved performance across search, paid media, and AI‑driven discovery
• Well‑optimised website and email channels supporting GTM execution
• Clear, sustained improvements in efficiency and conversion
• Digital recognised as a core execution engine within Advania UKI Marketing

• Contact: Caroline Askew, Talent Acquisition Manager – People and Talent