Account Based Marketing Manager, M&G
Offers Share Save and our Share Incentive Plan
2-3 days a week in office
International savings and investments company
Open for applications
International savings and investments company
1001+ employees
Open for applications
Offers Share Save and our Share Incentive Plan
2-3 days a week in office
1001+ employees
Company mission
To help people manage and grow their savings and investments, responsibly.
Role
Who you are
- The successful candidate will be able to demonstrate a strong understanding of the sales process and account-based marketing techniques to ensure delivery of the right content at the right time, maximising engagement and impact
- Proven experience in bespoke, account-based marketing within a B2B environment
- Experience in asset management and/or wider financial services is preferrable but not essential
- Demonstrable proficiency in optimising channel choice, format, key messaging and audience targeting
- Strong project management and leadership skills with the ability to coordinate input from various teams
- Excellent communication and interpersonal skills
- Understanding of data visualisation tools and techniques
- Ability to work collaboratively in a fast-paced environment
What the job involves
- The Account Based Marketing Manager will be responsible for leading the development and execution of our account-based marketing approach for high-value UK advisory clients, such as national firms, networks and consolidators
- This role is pivotal in driving growth in M&G’s retirement solutions – including the UK's largest and longest standing smoothed fund, PruFund – through tailored marketing initiatives that strengthen relationships and accelerate conversion within key accounts
- We require a strategic thinker with a proven ability to build bespoke marketing plans, collaborating closely with Distribution to deliver on tactical objectives while aligning with overarching messaging, campaigns and always-on activity
- Work with stakeholders in Distribution to identify key client accounts, understand their needs and how M&G’s range of retirement solutions can add value
- Define and implement an account-based marketing approach, selecting and optimising channels for accurate targeting and maximum impact, including events, email, content and social media
- Deliver targeted collateral and support to accelerate sales conversion and deepen client relationships, reflecting an astute understanding of the sales cycle and how marketing influences decision-making
- Partner cross-functionally to integrate initiatives within the broader go-to-market strategy and ensure cohesive delivery
- Ensure all deliverables remain closely aligned to core messaging and effectively communicate the value proposition of M&G’s solutions
- Use measurement, evaluation and reporting on marketing performance to inform and shape future plans
- Analyse data and feedback to continuously improve marketing strategies and execution
- Reports to: Senior Marketing Manager
Application process
- Closing Date: 30th January 2026
- Recruiter: Phoebe Ewers
Our take
Established through a merger with Prudential's UK and Europe operation in 2017, M&G has emerged as a leading savings and investment company. Combining five prominent brands under one umbrella - M&G Real Estate, M&G Investments, Pru, M&G Wealth, and Infracaptial - the company boasts a robust global financial services operation.
M&G's commitment to enhancing its platform's offerings is evident through substantial investments in service and support infrastructure. Innovations such as deep back-office integration, cloud-based customer relationship management tools, and e-signature software underscore the company's dedication to providing top-notch solutions.
Catering to a diverse clientele ranging from individuals to major enterprises, M&G continues to expand its international presence. It reported an impressive £1.8 billion in flows from open business in 2025, and continues to diversify and leverage advancements in AI and Big Data. This approach should help the company maintain its position as a key player in the ever-evolving landscape of savings and investment.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company benefits
- 8% non-contributory pension plus up to 5% matching
- Life Assurance & Death in Service
- Support, feedback and development programmes to help you reach your full potential
- Flexible culture and ways of working
- Focus on health & wellbeing
- 30 days holiday as standard (excluding bank holidays), with the ability to purchase an additional 5 days
- Time off when you need it includes carer's leave, faith leave, grandparent leave and career breaks
- New parents receive up to 26 weeks of full pay while on leave
- 4-week back-to-work transition for new parents: work 80% of your contractual hours, be paid for 100%
- New parents can take family leave in flexible blocks within the first year of birth/adaoption
Company HQ
City of London, London, UK
Leadership
Andrea Rossi
(Group CEO)Co-Founder & Director at REsustain. Former CEO of AXA, and was an FC Girondins de Bordeaux Board Member.
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