Content Marketing Manager, Workstream
$90-115k
Offers equity
More information about location
5 days a week in office
HR and payroll solutions built specifically for restaurants
Open for applications
HR and payroll solutions built specifically for restaurants
201-500 employees
Open for applications
$90-115k
Offers equity
More information about location
5 days a week in office
201-500 employees
Company mission
To help businesses hire faster and smarter, so they can focus on supporting their team and serving their customers.
Role
Who you are
- Experience in social media or content marketing, ideally with YouTube Shorts, Instagram Reels, or TikTok
- A strong sense of storytelling and understanding of viral hooks, pacing, and retention strategies
- Proven track record of growing a social audience and driving engagement
- Experience ghostwriting or producing content for executives, thought leaders, or influencers
- Comfort with data, able to look at YT/IG data and translate analytics into actionable insights
- Passion for restaurants, hospitality, or small business entrepreneurship (bonus if you’ve worked in or around restaurants)
- Video editing skills (nice to have, but not required)
- Strong work ethic and willingness to be based in our Bay Area offices 5 days per week
What the job involves
- We’re looking for a creative, social-first Content Marketing Manager to lead our video strategy across YouTube and Instagram. This person will be responsible for growing our audience of restaurant owners and operators by creating content that educates, entertains, and builds a loyal following
- You don’t need to be an editor (we have a team for that), but having an eye for edits, pacing, and trends is a plus. What matters most is a deep sense of what makes content go viral, what restaurant operators care about, and how to turn ideas into high-performing posts
- This role will also work directly with our Founder and CEO, ghostwriting scripts, shaping narratives, producing during filming sessions, and capturing customer case studies that bring our product impact to life
- Own our YouTube Shorts and Instagram content strategy, from ideation to publishing
- Research, script, and storyboard short-form videos that resonate with restaurant owners and operators
- Ghostwrite scripts and prep content for our CEO Desmond Lim, working closely with him to bring ideas to life on camera
- Act as producer during filming — coordinating shoots, guiding delivery, and ensuring content quality
- Film case studies with customers, turning their experiences into powerful storytelling content
- Monitor industry trends, social conversations, and competitor content to spot opportunities for growth
- Lead and coordinate designers, editors, and leadership to bring stories to life
- Analyze content performance, iterate on what works, and double down on proven formats
- Experiment with hooks, captions, and thumbnails to maximize reach and retention
- Build a playbook of repeatable content formats that can scale into a full content engine
Application process
- Please include content samples and/or a link to your portfolio
Our take
Recruiting new staff can be a slow andf frustrating process for HR teams, especially in industries that rely on hourly workers. Roles often need filling quickly, turnover can be high, and managers don't always have time to sit at a desk sorting through applications and emails. So, chasing candidates, scheduling interviews, and keeping people engaged can take hours each week, often delaying businesses , leaving them short-staffed when they need people most.
Workstream is a HR and hiring platform built specifically for hourly workers, with text messaging at the centre of how it works. Instead of forcing candidates to apply through long online forms or emails they may never check, Workstream allows people to apply, communicate, schedule interviews, and even complete parts of onboarding directly through their phone. And for employers, the platform automates most of the hiring process, so managers can source, screen, hire, and onboard staff with ease.
Whilst the company operates in a competitive HR software market, its carved out a strong position by focusing on deskless and hourly workers, a group often overlooked by traditional HR tools. Its growing list of customers also span quick-service restaurants, retail, logistics, and other hourly-heavy industries, and the company has attracted significant investor backing as a result. Competition may remain strong but Workstream's clear focus, steady expansion, and continued product adoption give it a strong foothold in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Sep 2022
$60m
SERIES B
Aug 2021
$48m
SERIES B
Total funding: $118m
Company benefits
- Health and wellness: We care about the physical and mental health of each of our team members. We offer every employee comprehensive medical, dental and vision plans, and access to a generous number of fully-paid counseling sessions with licensed therapists every year.
- Competitive compensation (and equity): As a company, we have ambitious goals with a high-potential financial upside—and we share that with every employee through competitive market compensation and generous stock.
- Flexible time off: We believe team members do their best work when their life feels balanced. We promote work-life harmony through flexible PTO and paid parental leave.
- Professional development: We believe in becoming 1% better each day. That’s why we offer a quarterly learning reimbursement that can be used toward continuing education, books, subscriptions and more.
Company HQ
SoMa, San Francisco, CA
Leadership
Desmond Lim
(Co-Founder & CEO)Prior to co-founding Workstream in 2017, Desmond was a Product Manager at MIT Media Lab and WeChat.
Max Wang
(Co-Founder & CTO)Previously, Max co-founded VC.CN where he served as the CTO for 5 years.
Lei Xu
(Co-Founder & CSO)Lei previously co-founded Emote where he served as the CTO for 2 years. Prior to that, he spent 3 years at Google in Revenue Acceleration and Software Engineering roles.
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