Product Manager, Tatari
Insights
$100-150k
+ Equity
2 days a week in office
Data driven TV advertising and reporting
Be an early applicant
Data driven TV advertising and reporting
201-500 employees
Be an early applicant
$100-150k
+ Equity
2 days a week in office
201-500 employees
Company mission
Tatari's mission is to turn TV advertising into a digital experience, building a platform that helps companies buy, measure and scale TV media.
Role
Who you are
- 2+ years of relevant product management experience in direct, programmatic or digital advertising
- Strong written and verbal communicator with excellent people skills to interact with various teams inside the company, clients, and vendors, including a demonstrable ability to present a case for your roadmap and initiatives to senior leadership in a clear and compelling manner that inspires action
- Customer-needs obsessed, strong user story and solution creation, passionate about solving customer problems
- Experience and strength in partnering closely with Design to address complex problems and varying customer needs through effective user research and product design
- Experience working in a high-ambiguity environment; Demonstrated success developing high-leverage features that delight customers, are hard to copy, and grow the business
- A passion for delivering features that leverage data, analytics, and even ML/GenAI to elegantly solve customer problems. Strong analytics sense with the ability to extract meaningful signals from large amounts of data. Experience building and telling stories through data visualization is a plus
- It’s a huge plus if you have any of: customer-facing data & analytics products; Adtech and strong programmatic / DSP background; an understanding of advertising media operations; zero-to-one experience building innovative products from scratch; helped a past company evolve home-grown legacy systems into more modern and effective infrastructures
What the job involves
- In this role, you will define the roadmap for Insights on the Tatari platform, developing features that help advertisers take action based on how their campaigns performed
- Your mission is to understand the levers in TV campaigns and transform performance data into meaningful recommendations, helping marketers determine, for example, whether to increase spend, adjust creatives, refine audience targeting, or optimize their channel spend
- Success in this role will require a deep understanding of TV advertising dynamics, from linear and streaming measurement to attribution and audience engagement
- You’ll work closely with data science, engineering, and customer-facing teams to ensure our insights drive smarter, faster decision-making for marketers
- The ability to prioritize engineering efforts based on customer needs, industry trends, and business impact will be critical to delivering innovative products that give Tatari’s clients a competitive edge
- Deeply understand our customers and their requirements. Synthesize compelling product features for delivering Insights to marketers across streaming direct, programmatic, and linear TV
- Execute on product strategy and deliver outcomes within set timelines
- Gather customer feedback through interviews, surveys, and analytics to ensure the product aligns with how TV marketers look at campaign performance and adjust their campaigns
- Work with related engineering teams to translate requirements into product roadmap features
- Collaborate with various stakeholders within the company: engineering, media buying, data science, sales, marketing and client management. Partner closely with Campaign Manager and Campaign Execution product managers to develop a plan for how to seamlessly put insights into action, without disrupting the Campaign Manager and Campaign Execution roadmaps
- Keep a finger on the pulse of the industry and our competition, and position Tatari’s products accordingly
Our take
Television advertising has changed dramatically since it first began, with advertisement campaigns growing in scale, having increasingly large budgets, and migrating to modern alternatives such as CTV. Despite these increased demands, television advertising remains antiquated relative to the modern data-driven campaigns of mobile platform ads, presenting opportunities for innovations within the industry.
Tatari provides a TV and CTV advertisement data and analytics platform, helping clients to future-proof their advertisement campaigns through real-time data-driven approaches. The company achieves this by providing a dashboard for analyzing the success of campaigns, facilitating data-driven media buying, and managing on-demand CTV campaign changes, ultimately aiming to digitize the TV advertisement process.
Whilst it is undeniable that Tatari faces competition from providers of TV advertisement analytic platforms, media buying platforms, and other data-driven solutions, it has been smart to unify such tools into an all-in-one digital TV advertisement management dashboard. The company shows great potential to help clients future-proof the way they run TV ads, and has been busy expanding its product suite and licensing portfolio through 2022 and 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-16% employee growth in 12 months
Company
Company benefits
- Competitive salary
- Equity compensation
- 100% coverage for you and your dependents
- Unlimited PTO and sick days
- Snacks, drinks, and catered lunches (when it’s safe!)
- Team building events (when it’s safe!)
- $1000 annual continued education benefit
- $500 WFH reimbursement
- $125 pre-tax monthly stipend to spend on whatever you want
- Annual mental health awareness app reimbursement
- FSA and commuter benefits
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Philip Inghelbrecht
(CEO)President of TrueCar from 2008 to 2010, and Executive Chairman of Boomerang since 2020.
Mike Swinson
(Chief Data Scientist)Vice President of Risk Management for HSBC Card Services from 2006 to 2008. Experience as Vice President of Analytics and Chief Data Science Officer for TrueCar, Inc. from 2009 to 2017.
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