Data Scientist / Economist, Back Market
Marketing Analytics
Online marketplace for refurbished electronics
Job no longer available
Online marketplace for refurbished electronics
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To do more with what we already have.
Role
Who you are
- 5-8+ years of relevant industry experience working in digital marketing (e.g., Google Analytics, Performance Incrementality, Multi Touch Attribution) and a degree (Masters or PhD) in a quantitative field (e.g., Statistics, Econometrics, Computer Science, Engineering, Mathematics, Data Science, Operations Research)
- Experience as a marketing analyst using statistical techniques (e.g., hypothesis development, designing tests/experiments, significance testing)
- Experience in campaign brand lift measurement and using problem solving insights to guide media planning
- Experience partnering with internal teams to drive action and providing expertise and direction on analytics, experimental design, and measurement
- Strong knowledge of SQL, Python/R and statistics
- Advanced experimentation experience including causal analysis
- Experience in marketplaces and growth are a plus
What the job involves
- Build measurement plans for marketing campaigns (brand & performance) to understand their incremental impact (e.g. conversion lift tests) and bring to surface key insights to optimize their impact
- Use sophisticated modeling techniques such as causal inference to analyze campaign results and report the media effectiveness across all stakeholder groups
- Drive budget allocation across multi marketing channels
- Collaborate with expert partners such as Google, Meta, TikTok to design state of the art experiments
- Develop processes to ensure all stakeholders align and understand how we determine marketing campaign success
- Work closely with internal collaborators including Marketing, Finance, Country General Managers to develop marketing strategies based on your insights
- Liaising with the top management, casting light on the best possible strategy levers to increase our marketing efficiency, connecting marketing & finance teams on a regular basis
- Be a key driver of marketing strategy, by thinking beyond immediate analysis to understand the long-term implications of actions
Our take
At a time when new smartphones launch frequently but with fewer new features and when individuals want to contribute to sustainability and the circular economy, Back Market is setting out to provide customers with a viable option of purchasing refurbished electronics goods.
The vision of the company is to become the default choice when it comes to electronics purchases, irrespective of the customers' budget. In order to materialise this vision, Back Market guarantees that all the devices sold on its platform are 100% functional. The company screens sellers before allowing them to join its platform and it monitors their performance in real-time by collecting detailed customer feedback. By doing this, it hopes to restore trust in refurbished devices and to make sustainability an easy, safe, and affordable choice.
Back Market operates in 17 counties and has a client roster that includes Netflix, Disney, BBC, Sony, and Apple. The company has also raised over $1 billion in capital, which has been invested in expansion across new and current markets. And with the recommerce market only growing, Back Market has a lot of room for exciting future growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Company HQ
Beaubourg, Paris, France
Leadership
Thibaud Hug de Larauze
(Co-Founder & CEO)Previously a Logistic Export Assistant at Devanlay Lacoste and an Account Manager at Neteven.
Amandine Durr
(CPO)Amandine joined Back Market in 2021 as CPO. Prior to this, they were a Product Director at ManoMano, a Senior Innovation product Manager at Kering, and CPO/CEO and Head of Product at We Are TV.
Clément Petit
(CFO)Previously spent nearly 3 years at Veepee, initially joining as a Financial Director before becoming CFO of France then later Group CFO. Prior to that, they spent 4 years at Elanco in Financial roles.
Dawn Baker
(CTO)Dawn joined Back Market in 2022 as Senior VP of Engineering, becoming CTO in 2023. Prior to this, they worked at Google as a Senior Director of Engineering, at Fitbit as the VP of Software Engineering, and at LinkedIn as a Senior Manager of Site Reliability Engineering.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 22 more jobs at Back Market