B2B Product Marketing Manager, Dow Jones
$125-155k
Office located in Ave of the Americas, NY
Business news and financial information publishing
Job no longer available
Business news and financial information publishing
1001+ employees
Job no longer available
$125-155k
Office located in Ave of the Americas, NY
1001+ employees
Company mission
To deliver trusted news and data to help businesses and society make decisions for a better future.
Role
Who you are
- A minimum 7 years of B2B Marketing experience
- Bachelor's degree in Marketing, Communications, Business, or a related field; MBA a plus
- Excellent project management skills with a proven ability to multitask, prioritize, manage stakeholders at all levels across the business and adhere to tight deadlines in a fast-paced environment
- Ability to work effectively in a matrixed company model
- Extensive written and verbal communication skills, and strong collaboration and influencing skills
What the job involves
- As part of the global Marketing organization, the B2B Enterprise Marketing team is responsible for driving business growth in partnership with the product and sales teams of our three core businesses: Risk & Compliance, Dow Jones Newswires and Factiva
- The team runs a client centric strategy focused on industries and accounts developing and activating campaigns that drive awareness, build our reputation and deepen relationships in select industries and accounts
- In this role, you’ll be responsible for assisting in the planning and execution of high-impact marketing campaigns to achieve B2B business objectives
- Working in tandem with key stakeholders on the product, proposition and sales team, you’ll manage the execution of multi-channel marketing campaigns, such as digital and print ads, paid and organic social media, account-based marketing, and webinars
- Reporting to the VP of B2B Product Marketing
- Collaborate with Marketing, Sales Enablement, Sales, Product, and the Business team to develop campaigns that align product, target audiences and buying groups, driving awareness, engagement, pipeline and revenue generation
- Manage the execution of end-to-end marketing campaigns and oversee creative development of campaign assets, including briefs, feedback and rollout for all campaign assets
- Compile regular reports on marketing programs, and analyze campaign performance to inform data-driven decisions and optimize campaign performance
- Support product roll-out, enhancements and new products with associated marketing promotion for the B2B products, ensuring materials are regularly refreshed
- Manage webinars in support of B2B products from end-to-end, including creation of assets, promotion schedules, and reporting
Our take
Dow Jones is a global leader in news and business intelligence, powering a range of well-respected brands, including The Wall Street Journal, Financial News, MarketWatch, and more. The company delivers its content to consumers through a range of formats, such as print, digital, mobile, and live events.
As companies seek to draw Millennials and Gen Z consumers to their platforms, adaptability is vital, since they are driving the demand for innovative tools and techniques, as the world evolves toward the digital-first era. Dow Jones has proven its ability to meet product optimization challenges with its reimagined Factiva offering that includes a list of new features, such as personalized results, an easy-to-use modern interface, and faster free-text search, all with a mobile-first design that adapts to any device.
The company has also focused on new product innovation by expanding its portfolio of capabilities and partnerships, further expanding into AI-powered personalization technologies and ongoing digital transformation. Already a powerhouse in the market, Dow Jones is well set to capitalize on future expansion and innovation opportunities and between 2019 and 2024, doubled its digital subscription base from 2.43 million to 4.86 million.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company HQ
Theater District, New York, NY
Leadership
Almar Latour
(CEO, not founder)Before becoming the CEO of Dow Jones and Publisher of The Wall Street Journal, they were the Publisher of Barron’s Group and Executive VP of Dow Jones. They were also the previous Executive Editor of The Wall Street Journal.
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