Demand Generation Specialist, Astronomer

• 2+ years of experience in B2B marketing at software companies
• Experience coordinating and reporting on marketing campaigns and programs, such as webinars, digital ads, email marketing
• Strong copywriting skills and experience writing copy for ads, emails, and webpages
• Experience with any of the following tools: Marketo, Salesforce, Google Adwords, Bing, LinkedIn Ads, Reddit Ads, JIRA, Outreach, Zoom Webinar, Google Analytics

Desirable

• We are looking for a Demand Generation Specialist to play a key role in supporting our marketing campaigns to drive pipeline generation. You will work with members of the demand generation team, as well as the developer relations, marketing operations, product marketing, web, and creative teams to execute various campaigns.
• This role reports to the director of demand generation within the marketing team and will be based out of our NYC office
• Support digital advertising campaigns – write ad copy, maintain campaigns in ad platforms (Google Adwords, Bing, LinkedIn, Reddit, and more), build conversion landing pages, run A/B tests
• Coordinate and execute webinars – write promotional copy, plan and execute ads and emails, set up campaign operations, create follow up resources
• Coordinate paid media program – research new channels and vendors, manage vendor relationships, write ad and email copy
• Report on campaign and program performance for ads, emails, webinars, and paid media to measure impact and drive optimizations
• Collaborate cross-functionally with the design, web, marketing operations, product marketing, developer relations, communications, and sales teams