Lifecycle Marketing Manager, Wizard
$125-175k
+ Equity
Conversational AI for eCommerce customer engagement
Be an early applicant
Conversational AI for eCommerce customer engagement
21-100 employees
Be an early applicant
$125-175k
+ Equity
21-100 employees
Company mission
To build a world where finding what you need is simple, fast, and fund - and where scouring the internet is a thing of the past.
Role
Who you are
- 3-5 years of lifecycle, CRM, or retention marketing experience at a consumer tech company or high growth startup
- Hands on experience with a major lifecycle or CRM platform such as Braze, Iterable, Klaviyo, or similar
- Experience building and scaling SMS programs alongside email (compliance, deliverability, sequencing)
- Strong instincts on messaging, sequencing, and user psychology, you understand how to move someone from curious to committed
- You have a strong analytical mind and are comfortable pulling your own data, building reports, and letting results drive decisions
- Strong writing skills with a high bar for both clarity and tone
What the job involves
- We're hiring a Lifecycle Marketer to own how we communicate with our users after they walk in the door. We have the some of the basics in place but this is largely a build role. You'll take what exists, assess what's working, and build the lifecycle program that turns new users into habitual ones
- You'll report into our Director of Growth Marketing and sit at the heart of our marketing team, working closely with product and creative to build the infrastructure that makes our path to 1M users sustainable
- Assess our current email, SMS, and push setup and develop a full lifecycle roadmap covering onboarding, activation, engagement, re-engagement, and retention
- Build, test, and optimize lifecycle campaigns across email, SMS, and push notifications. You’re hands-on in the tools, not just directing from a distance
- Own the critical first-week experience — the sequence of communications that turns a new signup into an activated, returning user
- Write high-quality lifecycle copy across channels (email, SMS, push), maintaining Wizard’s premium, product-led voice
- Design and build scalable email templates and systems that can be reused, iterated on, and improved over time
- Build smarter audience segments and develop more personalized messaging as our user base and data maturity grows
- Leverage dynamic content and event-based triggers to personalize messaging (e.g., product categories viewed, queries made, intent signals)
- Run a disciplined testing program across subject lines, send times, messaging, sequencing, and channel mix. You make decisions with data and document what you learn
- Partner with product to align key moments with lifecycle triggers, and with creative to ensure everything looks and feels like Wizard
- What Success Looks like:
- Month 3: Completed a full lifecycle audit and launched a rebuilt onboarding system across email, SMS, and push, with testing and scalable templates in place
- Month 6: Lifecycle is driving measurable gains in activation and retention, with coordinated email + SMS programs and live behavior based personalization
- Month 12: Built a mature, dynamic lifecycle system that is a core driver of retention and engagement at scale
Our take
Direct-to-customer marketing is invaluable for eCommerce brands trying to scale, helping to boost brand engagement and encourage repeat sales. However, providing personalized engagement on a large scale is almost impossible through traditional means, showing a demand for automated marketing solutions for large-scale customer interaction.
Wizard provides a conversational AI for eCommerce customer engagement capable of sending automated follow-up messages to customers after they have purchased an item. The tool is heavily focused on boosting product reorders through these follow-up texts, storing every customer's shipping address and payment details to facilitate sales with one-word answers from customers.
Whilst chatbots are commonly used to answer simple questions on eCommerce websites, Wizard has taken this a step further by providing a simple way for businesses to receive new orders as a direct response to follow-up marketing texts. By allowing customers to bypass the web entirely for such reorders, the company claims it can boost conversion and repeat purchase rates, whilst simultaneously building brand engagement.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Oct 2021
$50m
SERIES A
Total funding: $50m
Company benefits
- Equity
- Remote work culture
- Health, dental and vision insurance
- Mental healthcare support and services
- 401(K) plan
- 16 weeks parental leave
- 12 paid holidays
- Flexible PTO
- Life and AD&D insurance
Company HQ
Hudson Square, New York, NY
Leadership
Melissa Bridgeford
(CEO & Co-founder)Experience as Director of Guggenheim Partners from 2009 to 2014. CEO and Founder of Stylust from 2017 to 2021.
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