Demand Generation & Marketing Lead, Istari
$150-200k
+ Company Stock Options
More information about location
Digital twin technology
Be an early applicant
Digital twin technology
21-100 employees
Be an early applicant
$150-200k
+ Company Stock Options
More information about location
21-100 employees
Company mission
To make digital engineering ecosystems a reality where all technologies are created digitally, free from real-world costs, schedules, and environmental impacts.
Role
Who you are
- Bachelor’s degree in Marketing, Business, Communications, or Engineering
- 5-10+ years of experience in demand generation, growth marketing, or product marketing for a software company (preferably Defense Technology)
- Proven success in technical B2B software
- Strong collaboration experience with Sales Ops/RevOps
- Strong technical storytelling ability
- Hands-on HubSpot experience
- Must be a US citizen living within the United States
Desirable
- Background in aerospace, defense, digital engineering, or cloud infrastructure
- Enterprise sales cycle support
- Event marketing experience
What the job involves
- The Demand Generation & Marketing Lead is responsible for building the top-of-funnel growth engine for Istari
- You will own multi-channel demand creation, product and technical marketing, content strategy, and targeted account based marketing (ABM) campaigns across federal, commercial, and supplier segments
- This is a cross functional role that works across Sales, Government Relations and Product Management to refine messaging
- This role will work in tight partnership with the Sales Operations & Strategy Manager to form the backbone of Istari’s growth engine:
- Demand Generation → attracts and engages high-quality prospects through outbound campaigns, targeted events and account based marketing practices
- Sales Operations & Strategy → ensures pipeline is targeted, qualified, measurable, and converts efficiently
- You will jointly refine ICPs, personas, messaging, targeting, funnel analytics, campaign performance, and the overall GTM process
- While Sales Ops drives internal efficiency and clarity, Demand Gen drives external activation and market pull
- The two roles operate as a unified growth engine
- Demand Generation & Pipeline Creation: Build multi-touch campaigns aligned to priority segments. Architect Istari’s demand generation engine across email, webinars, technical events, ABM, social, and targeted paid media. Partner with Sales Ops on account segmentation, lead scoring, campaign routing, and pipeline analytics. Generate predictable, high-quality top-of-funnel pipeline. Drive experimentation across channels
- Product Marketing & Technical Narrative: Translate complex engineering and infrastructure workflows into compelling value narratives. Build sales and marketing assets. Create technical content with engineering and product teams. Work cross functionally w/ product stakeholders
- Content Strategy & Market Leadership: Own the content roadmap. Produce technical and thought leadership content. Align content with the Sales Ops, Director of Government and External Relations, Director of Sales and Product Management stakeholders
- GTM Alignment and Analytics : Align on ICPs, personas, and segments. Coordinate dashboards and campaign ROI. Ensure clean integration with HubSpot and GTM processes. Co-develop ABM programs and GTM plays
- Marketing Operations: Own HubSpot marketing automation. Use data to refine targeting and messaging. Manage landing pages and tracking
Our take
In the realm of digital engineering, industries like aerospace, defense, and manufacturing face significant challenges. Traditional methods lof designing, testing, and certifiying complex systems are often time-consuming, costly, and environmentally tacxing. These processes typically require physical prototypes and extensive real-world testing, leading to delays and increased resource consumption.
Istari is transforming this landscape by developing aplatform that enables the creation, testing, and certification of technologies entirely in the digital real. Its advanced digital twin technology allows for virtual simulations and modeling, reducing the need for physical prototypes. This approach not only accelerates development timelines but also minimized costs and environmental impact.
Its making major progress too, including the $19M contract with the US Air Force to help develop the world's first digitally certified aircraft. While the use of digital twins in military applications (especially with potential links to autonomous systems) can raise valid ethical concerns, Istari's focus is on safety, precision, and reducing the need for real-world testing that can be risky or wasteful. By improving how complex systems are designed and certifies, its aiming to make engineering across industries more efficient and sustainable.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Feb 2023
$13m
SEED
Total funding: $13m
Company benefits
- Medical insurance
- Dental and Vision coverage
- 401(k)
- Flexible paid time off
- All positions are eligible for remote work
- 11 paid holidays
- Generous technology stipend for optimizing your home office
Company HQ
East Cambridge, Cambridge, MA
Leadership
Will Roper
(CEO)Member of the Defense Innovation Board. Distinguished Professor of the Practice at the Georgia Institute of Technology. Advisor and Board Member at a number of companies.
Christopher Benson
(CTO)Senior Systems Engineer with the US Air Force. Previously founded ELLO, AFWERX, StartLabs, and Ring Theory.
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