Director of Lifecycle Marketing, Progyny

• This is an ideal role for a marketer who thrives in a B2B2C environment, enjoys blending performance rigor with emotional insight, and wants to make a real impact in healthcare
• 8+ years of experience in lifecycle, CRM, or retention marketing, ideally within healthcare, benefits, or digital health
• Proven track record improving conversion and engagement metrics through data-driven, automated lifecycle campaigns
• Hands-on experience with lifecycle marketing tools (e.g., Braze, Iterable, HubSpot, Salesforce Marketing Cloud) and analytics platforms (e.g., Looker, Tableau, GA4)
• Strong understanding of B2B2C marketing dynamics and compliance requirements (HIPAA, CAN-SPAM)
• Excellent project management, collaboration, and communication skills
• Passion for helping people make informed, confident choices about their healthcare

Desirable

• We’re seeking a strategic and hands-on Director of Lifecycle Marketing to drive member engagement from the moment someone starts enrollment through their ongoing use of the benefit
• In this role, you’ll own the campaigns and programs that convert interest into enrollment, guide new members through activation, and sustain engagement over time
• You’ll combine data, empathy, and creative storytelling to design multi-channel experiences that help members understand, trust, and use their benefit
• Develop and execute targeted retargeting and nurture campaigns that move members from starting enrollment to completion
• Partner with analytics and marketing operations to define conversion triggers and build automated journeys across email, SMS, and push
• Test and optimize messaging, timing, and creative to reduce drop-off and improve conversion rates across employer populations
• Own the member journey from enrollment confirmation through activation, engagement, and progression
• Develop multi-channel lifecycle programs (email, SMS, push) that educate members, drive first use, and sustain participation
• Segment audiences by personas, utilization, and engagement level to deliver personalized experiences that resonate
• Define lifecycle KPIs—conversion, activation, engagement, repeat utilization—and report on campaign performance
• Partner closely with the product, legal, and analytics teams to align on messaging, triggers, and compliance requirements
• Use insights from member behavior and feedback to continuously refine content, creative, and targeting strategies