Partner Marketing Manager, Workiva
EMEA
Up to 25% travel
Software for sustainability, GRC & financial reporting
Job no longer available
Software for sustainability, GRC & financial reporting
1001+ employees
Job no longer available
Up to 25% travel
1001+ employees
Company mission
To power transparent reporting for a better world.
Role
Who you are
- Undergraduate Degree or equivalent combination of education and experience in a related field
- Minimum 4 years of industry experience, preferably on a creative or marketing team
- Extensive B2B Tech marketing experience, with a focus on partner marketing
- Experience in creating marketing campaigns aligned to business targets, supported clearly by joint value propositions
- Expertise in creating ABM campaigns, with a proven track record
- Fluent in both German and English language
- Excellent interpersonal communication, both written and verbal
- Strong presentation skills
- Strong ability to influence at all levels, internally and externally
- Metrics mindset with data and analytics skills
- Team player with a proven track record in working effectively with cross-functional teams
- Ability to operate in a fast-moving/dynamic environment
- Fluency in English is required; fluency in Dutch, French, or German is preferred
- Reliable internet access for any period of time working remotely, not in a Workiva office
What the job involves
- The EMEA Partner Marketing Manager is responsible for the delivery, development, and execution of demand generation programs that enable Workiva Partners to identify new sales opportunities, generate qualified pipeline, and drive Workiva revenue in EMEA
- This is a pioneering role, which will build the foundations of Partner Marketing operations. It will help support the recruitment and leveraging of Workiva’s Partners by developing and implementing strategic co-marketing plans that support and enable the company revenue targets
- This includes supporting scalable and localized marketing, sales, and technical readiness training
- Define EMEA-wide Partner Marketing strategy and Go-to-Market in conjunction with our EMEA Partner organization
- Develop and document partner lead management strategies, work across teams to ensure processes are executed as designed
- Build Partner marketing digital operations' strategy (social, events, campaigns) to connect programs to lead management system and maximize data capture across Workiva’s marketing systems
- Become the expert for EMEA Partner Marketing processes, requirements, and dependencies, drive alignment with Global Partner Marketing and cross-functional teams
- Ensure mutual plans are created with all top Partners across EMEA, and work cross-functionally and through Partners for flawless execution
- Create a cross-functional marketing plan to meet EMEA Partner objectives
- Build and execute joint marketing campaigns with EMEA Partners that result in measurable pipeline growth
- Actively provide input to EMEA Marketing and the Global Partner Marketing teams on requirements for future campaigns and infrastructure improvements
- Take part in relevant EMEA/Global projects to further enhance partner marketing operations
- Leverage insight and tools to assess the effectiveness of Partner marketing initiatives, collaborate with EMEA Marketing to plan and adjust accordingly
- Lead Partner Marketing planning and Quarterly Business Review cadence sessions with regions and global team. Provide templates and data to support discussions, proactively schedule sessions for the year
Our take
For large-scale businesses, collecting and sharing data can be a complex and challenging process. Workiva solves this problem with its AI-powered data platform.
Workiva is one of the biggest players in the market, serving around 75% of Fortune 500 companies, including Google and Delta. Workiva's controlled, secure and audit-ready platform has maintained a clear edge over much of its competition.
Workiva's quality product and its commitment to transparency has made it a firm favourite with companies around the world. If it can maintain this, it stands to consolidate its impressive growth even further in the coming years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2014
$0.7m
EARLY VC
Dec 2012
$30.7m
SERIES C
Total funding: $46.9m
Company HQ
Ames, IA
Leadership
Julie Iskow
(CEO)Julie joined Workiva in 2019 sa COO/President and became CEO in 2023. Previously, she served as the CTO at Medidate Solutions and as the CIO at WageWorks.
David Haila
(CTO)David has been at Workiva since 2009, joining the team as a Senior Software Engineer. Since then, he has held a number of roles and became CTO in 2023.
Jill Klindt
(CFO & EVP)Jill has been at Workiva since 2008, joining as a Controller before holding a number of roles and becoming CFO & EVP in 2023. Previously, she held Financial roles at Financial Intelligence, Wells Fargo Financial, CitiMortgage, and Principal Financial Group.
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