Growth Marketing Manager, Lassie
Affiliate
Preventive pet insurance
Be an early applicant
Preventive pet insurance
21-100 employees
Be an early applicant
21-100 employees
Company mission
To help people care for their dog or cat, both before and after the injury occurs.
Role
Who you are
- You should have prior experience in the field of affiliate marketing. We are looking for someone with a curious mind and a passion for affiliate marketing and can be proactive in taking initiative to further grow the channel
- 2-3 years of experience in affiliate marketing
- A data-driven individual with a very good understanding of digital data analytics, incl
- Great ability to break complex problems into smaller ones
- You think deeply about the numbers and draw grounded, data-driven, logical conclusions. You evaluate your work and work in iterations
- Natural curiosity and hunger to make an impact
- Clear communicator and capable of reporting and influencing stakeholders, using data and best practices that are likely to generalize
What the job involves
- Lassie is looking for a data-and marketing-driven Growth Marketing Manager to join our Growth team. You will play a key role in ensuring our insurance and platform are the top choices of the majority of people in our target audiences
- Monitoring the performance of affiliate sites and continuously optimize content, landing pages etc
- Growing the affiliate channel by onboarding new sites or boosting existing ones
- Working together with the Brand Team and designers to ensure a consistent customer journey
- Think outside the box and find areas of growth
- Understand and support the tracking of affiliate sites and collaborate with the technical team to take necessary measures for improving tracking
Our take
Lassie is aiming to disrupt the pet insurance space with its preventative, mobile app-based insurance for dogs and cats. The idea is to make insurance easier for pet owners, collecting all their policy information in one accessible place, as well as supplying information for them to help their pets lead healthier lives.
Developed in close collaboration with veterinarians and animal care experts, the app gives users access to courses and tips tailored to the breed of their animal, including information on any conditions and diseases that are more prevalent in that breed. The insurance policies are provided by Dina Försäkring, with Lassie acting as an intermediary in that regard.
The pet insurance space is certainly ripe for innovation, with traditional policies often inadequate and confusing, and this is clear in the fact that Lassie is the highest rated pet insurance on Trustpilot. Recent Series B funding will be used to develop Lassie’s team and products, such as its in-app sale of health products for pets, and expand beyond its core bases of Germany and Sweden.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Nov 2023
$24.2m
SERIES B
May 2022
$11.6m
SERIES A
Total funding: $38.5m
Company benefits
- Opportunity to join a company at the forefront of a booming market at an early scale-up phase
- Flexible, dynamic, and playful company culture, where each person has an important part in a fun-loving and supportive team
- Work with a product and brand that wow customers, and makes the world a better place for our furry friends
- Urban Sports membership
Company HQ
Norra Djurgården, Stockholm, Stockholm County
Articles
Leadership
Hedda Båverud Olsson
(CEO)Has worked as an Investment Professional at EQT Group and a Management Consultant at McKinsey & Company.
Sophie Wilkinson
(COO)Spent 13 years working at If Insurance, ultimately as Head of Animal Insurance.
Johan Jönsson
(CTO)Has a wealth of experience in software development, including at Soundtrap, Svenska Spel, Ecster, Kambi and King.
Salary benchmarks
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