Marketing Lead, Nash
Demand & Enablement
+ Equity opportunity
Last-mile delivery platform
Open for applications
Last-mile delivery platform
21-100 employees
Open for applications
+ Equity opportunity
21-100 employees
Company mission
To democratize local delivery for business across all industries and sizes.
Role
Who you are
- This is a high-ownership role for a scrappy, strategic marketer who thrives on fast-paced teams, embraces curiosity and experimentation, and is eager to scale an early-stage marketing function
- Full-stack marketer - you have a balanced mix of strategic thinking and hands-on execution
- You know how to position, write, and execute across demand generation, content, and lifecycle marketing—building and running multi-channel campaigns that drive real results
- Early-stage & scaling experience – You’ve been an early marketing hire at a high-growth startup, ideally starting at Series A or B, and have successfully built and scaled marketing programs alongside the company’s growth
- Both SLG and PLG experience - You have experience navigating both sales-led and product-led growth motions, testing acquisition channels, and refining ICP segmentation to drive revenue
- Technical & analytical proficiency – You’re comfortable working with marketing automation, enrichment tools, and analytics platforms to track pipeline impact, run experiments, and optimize campaigns
- Ownership mentality – You thrive in fast-paced, early-stage environments and take initiative without waiting for direction
- Collaborative & Insight-Driven - You share learnings, pick up insights quickly, and see the bigger picture
- Natural storyteller – You can craft compelling narratives and translate complex value propositions into clear, engaging messaging for multiple audiences
- 7+ years of experience in B2B SaaS demand generation, ABM, or growth marketing
- Experience in an early-stage, high-growth startup, starting at Series A or B and scaling from there, with defined growth goals and metrics
- Hands-on experience with multi-channel campaigns spanning demand generation, content marketing, lifecycle programs, and field events
- Strong understanding of ABM strategies and sales enablement
- Experience managing marketing tech stacks (HubSpot, Customer.io, Clay, Apollo, Smartlead, etc.)
- Track record of demonstrating marketing's impact on demand generation, pipeline velocity, booked revenue, and retention
- Nice-to-have: Experience in SaaS category creation, logistics, delivery, AI, or retail tech
What the job involves
- As we continue to grow, we’re looking for a hands-on Marketing Lead, Demand & Enablement to join our GTM team as our second full-time marketing hire alongside our Head of Marketing & Growth to build out our demand generation and enablement functions across enterprise, SMB, and partnerships while driving long-term brand impact
- As Nash’s Marketing Lead, Demand & Enablement, you will be responsible for building and executing growth marketing and GTM enablement programs that drive measurable revenue impact across enterprise, SMB, and partnerships
- You will develop ABM, demand generation, and lifecycle campaigns, craft content that fuels engagement, and equip the GTM team with the insights and resources to convert interest into long-term value
- Your work will help build and accelerate our pipeline, strengthen customer relationships, and position Nash as a leader in modern logistics
- You will work with Sales, Partnerships, Customer Success, and Product to align marketing with pipeline acceleration, customer adoption, and long-term market impact
- Design and execute integrated demand generation campaigns that drive inbound interest and accelerate pipeline across enterprise, SMB, and partnerships
- Build and run ABM programs, combining outbound engagement, multi-channel content, and targeted campaigns to surround high-value accounts
- Develop and manage high-impact content programs—case studies, reports, interactive tools, white papers, blog posts, and webinars—to fuel demand and enable GTM teams
- Collaborate with our part-time content marketer and design team to develop compelling, high-quality materials that support campaigns and enablement efforts
- Build and manage an effective GTM enablement program, ensuring they have the messaging, insights, and strategic assets at every stage of the sales funnel to engage and convert high-value prospects
- Drive pipeline velocity by aligning marketing efforts with sales cycles through nurture programs, targeted sequencing, and strategic event-driven campaigns
- Develop and execute marketing campaigns around key events, including hosted and industry conferences, ensuring maximum engagement and ROI
- Lead lifecycle marketing efforts to strengthen SMB acquisition, helping improve onboarding activation and retention, turning new sign-ups into long-term customers
- Identify and execute co-marketing opportunities with partners, leveraging joint campaigns and content to expand reach and influence
- Own and optimize Nash’s website as a core GTM asset, ensuring it continuously evolves to drive conversion and brand positioning
- Refine and expand our marketing tech stack, ensuring we maximize lead flow, attribution, and automation—including leveraging AI while maintaining quality and authenticity
- You work across teams to ensure marketing isn’t siloed—bringing together input from Sales, Partnerships, and Product to refine messaging, strategy, and execution
Our take
Nash makes it easier for businesses to manage same day delivery by aggregating available providers such as Lyft, Uber, and DoorDash on one interface. This leaves the business free to select (or automate) the best option based on cost and availability. The startup works across a growing number of verticals, from food delivery, to retail, pharmaceuticals or auto parts.
With a growing consumer demand for fast, hyperlocal delivery, small to medium sized businesses often struggle to keep up with the logistics and costs. This has led to the emergence of more and more last mile delivery startups. However, managing the huge variety of delivery options coming onto the market cost-effectively is often overwhelming and time consuming.
Nash’s strategy of positioning itself between merchants and delivery companies is a clever one so long as it can continue to build partnerships with both national and local delivery providers. So far this strategy has paid off, and the company has experienced rapid growth since its 2021 founding. It already covers all of the USA, and is eyeing up expansion in Canada and the UK in the near future.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Jul 2022
$20m
SERIES A
Jan 2022
$9m
SEED
Total funding: $29.2m
Company HQ
The Castro, San Francisco, CA
Leadership
Mahmoud Ghulman
(Co-Founder & CEO)Former MIT Researcher, former Head of Business Development at enterprise AI tech company Mozn. Co-founded and was CEO of gig worker marketplace startup Arsann from 2016 to 2019, and is now a board member.
Aziz Alghunaim
(Co-Founder & CTO)Former Engineer at NYSE listed data software company Palantir Technologies. Is the Co-founder of Tarjimly, a tech nonprofit that connects bilinguals to volunteer as translators for refugees and humanitarian organizations.
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