User Acquisition Lead, Homa Games
Gaming technology lab
Job no longer available
Gaming technology lab
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To unlock game developers' creativity by providing the tools, expertise and knowledge needed, accessible to anyone.
Role
Who you are
- Previous experience in people management
- Strong experience mobile gaming user acquisition, focusing on casual or IAP-driven UA strategies
- Deep understanding of mobile app ecosystem - including MMPs, Mediation Partners, Analytics solutions, Facebook Ads, Google Ads, Apple Search Ads, SDK Ad Networks, DSPs, etc
- Strong analytical skills with proficiency using UA analytical tools and techniques to measure campaign performance and optimize strategies
- Data-driven mindset with the ability to generate insights and leverage data to create actionable testing plans, campaign optimization, and exciting results
- Ability to take initiative, work independently, and drive projects forward - with a proven track record of achieving goals and meeting timelines in a dynamic and fast-paced environment
- Knowledge of Monetization strategies is nice to have
- We are looking for someone hungry and eager to drive impact from Day 0!
- You must be fluent in English
What the job involves
- As a User Acquisition Lead, you will be responsible for driving the growth and success of the company by bringing new players to our mobile games
- Being responsible for designing and executing A/B testing initiatives and propagating results to relevant teams
- Managing significant paid user acquisition budgets for a portfolio of mobile games played by millions of players every day around the world
- Developing, executing and monitoring the user acquisition strategy of your portfolio by leveraging various UA channels, including: social networks, SDK ad networks, DSPs channels, Apple Search Ads, influencer, social & search, and organic
- Steering & optimizing your portfolio's performances through key metrics - CPI, ROAS, retention - analysis of network, campaign, and country-level to generate regular reports and provide insightful analysis to find opportunities for optimization
- Growing relationships and negotiation opportunities with our top strategy network partners
- Improving processes and assessing the existing user acquisition processes, workflows, and tools to identify areas where improvements can be made to increase efficiency and productivity
- Collaborating cross-functionally with Publishing, Product, Creative, and Data teams to achieve UA team and business objectives
- Conducting competitive analysis and market research to stay updated on industry trends, user behavior, and best practices in user acquisition
Our take
Mobile gaming continues to grow in popularity, and more and more big companies and franchises are publishing their offerings for download, but this has made it extremely hard for small games, with small teams, to stand out. Homa Games builds tools for developers to build successful mobile games, including publishing and monetising their products.
Homa Games is the world’s leading platform for mobile game creation and publishing and is one of the companies driving the industry towards a data-driven and systematic approach. The company helps developers build faster, with testing tools; create more popular games through market intelligence; and remove financial risk by offering smart in-app advertisements and distribution management.
Since 2018, Homa Games has attracted one billion downloads for its published games. The company has raised an impressive level of funding that will be used to improve its tech stack and expand into web3 and NFTs, and it has acquired and partnered with other technologies towards this next goal. Ultimately, Homa Games wants to build a universe of interconnected games with virtual worlds and characters owned by creators and players, an ambitious task that it will be interesting to see if they can achieve.
Steph
Company Specialist at Welcome to the Jungle
Insights
90% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2022
$100m
SERIES B
Oct 2021
$50m
SERIES A
Total funding: $164.5m
Company benefits
- If you’re interested in working from our newly-renovated Paris HQ with a rooftop garden and WeWork amenities, we’ve got a desk right here..
- Don't speak French and don't want to learn it? Pas de problème, we work in English
- You’ll have two reviews a year, meaning you’ll have two chances to prove you should be earning more
- Explore the world via team events + workation (the famous company-wide Homa trip)
- Essential benefits in France and specific locations: health insurance, meal vouchers, public transport subsidy, child-care benefits, and life insurance
Company HQ
Europe, Paris, France
Leadership
Daniel Nathan
(Founder & CEO)Founder of BidMotion and Founding Member of DataLift, where they worked as Managing Director. Former M&A Consultant at Deloitte Luxembourg.
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