International and Mid-Market Field Marketing Vice President, Epsilon
2+ days a week in office (White City, London)
Outcome-based marketing leader
Be an early applicant
Outcome-based marketing leader
1001+ employees
Be an early applicant
2+ days a week in office (White City, London)
1001+ employees
Company mission
To enable marketing that’s built on proof, not promises. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data.
Role
Who you are
- The ideal candidate will have a proven track record in tactical marketing program execution, including events, sponsorships, promotions, awareness initiatives, and lead generation activities
- 10+ years of experience in field marketing, lead generation, or related roles
- Proven success in executing global marketing programs and initiatives
- Strong leadership and team management skills
- Bachelor’s degree in Marketing, Business, or related field preferred
- Ability to thrive in a fast-paced and dynamic environment
Desirable
- MBA in related field
- Experience with the Mid-Market segment
- Excellent communication and collaboration abilities
What the job involves
- Epsilon is seeking a strategic and innovative Global Field Marketing Leader to drive the execution of field marketing, lead generation, and sales support initiatives on a global scale for Epsilon’s Mid-Market team
- The Vice President (VP) will report to the Senior Vice President, Product Strategy and insights and will lead a team of 7 global marketing professionals
- The VP will collaborate with International and US Mid-market leadership to support growing the business
- The VP will be responsible for standardizing how we establish, plan, forecast and measure that Return on Investment (ROI) from Field Marketing Initiatives
- The VP will establish best practices for tracking Marketing Qualified Leads (MQLs) within Account Based Marketing (ABM) and Customer Relationship Management (CRM) platforms and tools
- Develop and implement global field marketing strategies to support tactical marketing programs and initiatives for Epsilon Mid-Market
- Lead a team of marketing professionals to execute field marketing campaigns, lead generation activities, and sales support programs worldwide
- Ensure alignment and consistency in messaging and execution across regional teams
- Manage relationships with external partners, vendors, and agencies to support marketing efforts
- Analyze performance metrics and KPIs to track the effectiveness of marketing programs and optimize results
- Collaborate with cross-functional teams, including sales, product, and marketing, to drive integrated marketing campaigns tailored to the mid-market segment
- Stay abreast of industry trends and best practices in field marketing and lead generation to drive innovation and competitive advantage for Epsilon Mid-Market
Salary benchmarks
Our take
The last decade has seen huge growth in digital advertising revenues. For the first time in 2019, digital ad spending surpassed traditional ad spending in the U.S.
To market effectively, brands need a clear understanding of their customers. Epsilion provides connections between people and brands for marketers through its PeopleCloud platform, unifying otherwise disconnected marketing data into profiles of 250 million unique consumers. Once this data is assembled and anonymized, each profile is assigned a "COREID", a secure and verified profile that stays with the consumer. This allows Epsilon's customers to ensure that they are always reaching the right people with their marketing efforts, and that they are complying with increasingly strict privacy and data protection regulations.
Epsilon counts many well-known brands among its clients, including L'Oréal, Marriott, John Lewis & Curry's. In 2019, Epsilon was acquired by Publicis Groupe for $4.4 billion, one of the largest acquisitions in marketing history. The recent acquisition of Yieldify by Publicis and its future integration with Epsilon will greatly improve Epsilon's personalization capabilities and strengthen the company's offering to mid-market clients.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
55% female employees
5% employee growth in 12 months
Company
Company benefits
- Flexible hybrid working environment - our office is based in the iconic Television Centre in White City
- 25 days holiday per year + your birthday off + additional Epsilon Global Rest Days. Plus a day off each year for volunteer/charity work
- Pension Contributions
- Private Medical Insurance
- Life assurance
- Income protection insurance
- Mental Health & Wellbeing support: 24-hour online GP service and access to therapists, coaches and financial and legal specialists
- Enhanced family friendly policies including maternity, paternity, adoption, shared parental, fertility treatment, pregnancy loss, neo-natal and carers
- Work Your World: request to work anywhere in the world where we have an office for up to 6 weeks per year
- Cycle to Work scheme and on-site bike racks and shower facilities
- Free breakfast and fresh fruit, subsidised canteen and coffee bar, discounts in local shops, restaurants and gyms, plus a number of team social, sport and charity events throughout the year!
Company values
- Act with integrity - We are transparent and have the courage to do the right thing.
- Respect all voices - We embrace differences and foster a culture of inclusion and belonging.
- Empower with accountability - We trust each other to own and deliver on common goals.
- Work together to win together - We believe collaboration is the catalyst that unlocks our full potential.
- Innovate with purpose - We shape the market with big ideas that drive big outcomes.
Company HQ
Shepherd's Bush, London, UK
Articles
Leadership
John Giuliani
(Executive Chairman, not founder)Formerly the President and CEO of Coversant Inc. They're currently the Executive Chairman of Yieldify and is on Member Board of Directors panel for Opendorse.
Diversity, Equity & Inclusion at Epsilon
- At Epsilon, we celebrate the differences that make us unique and embrace the similarities that unite us. It’s our mission to create an environment of empathy, belonging and collaboration. We harness this commitment to diversity, equity and inclusion and strive to pass it along to the clients and communities we serve. Find out more here: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
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