Lifecycle Marketing Lead, Centerfield
$90-105k
+ Semi-annual bonus
More information about location
Customer acquisition enablement platform
Open for applications
Customer acquisition enablement platform
1001+ employees
Open for applications
$90-105k
+ Semi-annual bonus
More information about location
1001+ employees
Company mission
To provide client companies with super-powered customer acquisition tools, boosting sales, profitability, growth, and loyalty.
Role
Who you are
- 6+ years of progressive experience in email marketing, with a proven track record of managing large databases and high-volume email senders in a direct-to-consumer or ecommerce environment
- Bachelor’s degree or equivalent experience in Marketing, Communications, Computer Science, Data Science, or a related field
- Demonstrated passion for AI and extensive working experience with its applications in digital marketing, particularly in personalization and automation
- A strong data-driven mindset, comfortable with complex data sets, and proficient in using various tools for data aggregation, analysis, and reporting, including SQL queries and data visualization platforms (Tableau, Looker Studio, Google Sheets data connectors)
- Growth-minded “builder” mentality with a strong portfolio showcasing successful, profitable email or SMS campaigns and complex customer journeys, with a particular emphasis on personalization at scale
- Expertise in personalization strategies and implementation, especially within direct-to-consumer or ecommerce businesses, with the ability to conceive and implement systems, algorithms, and strategies for optimal product placement in subscriber communications
- Exceptional analytical skills and advanced proficiency in metrics-driven marketing
- Excellent communication, leadership, and collaborative skills to work effectively across teams and mentor junior marketers
What the job involves
- We are seeking a highly strategic and analytical Lifecycle Marketing Lead with a passion for AI and deep expertise in data-driven personalization and email marketing to elevate our customer engagement strategies
- As a Lifecycle Marketing Lead, you will be instrumental in growing our engaged audiences via owned channels (email, SMS, on-site), and building and managing new outlets for us to reach these users with messages they’ll love! This role requires a blend of creative vision, advanced technical proficiency, and a keen eye for leveraging complex data-driven insights to optimize campaign effectiveness and guide junior team members. You must possess a profound passion for AI and a proven ability to apply it to drive marketing success
- Design and implement advanced email, SMS, and in-app marketing campaigns using Iterable, with a focus on strategic personalization and user journey optimization
- Lead the development of new tools and systems to personalize messaging, product recommendations, and suggested deals to users by leveraging our vast data warehouse and more than one billion USD in transaction data. This includes actively working with databases and employing SQL queries or connector tools (Tableau, Looker Studio, Google Sheets data connectors) to create critical data views and derive actionable insights
- Strategically identify, build, and scale new channels or tactics that will be loved by our millions of users and meaningfully grow our revenue from direct channels
- Develop sophisticated segmentations and customer journeys based on intricate customer behaviors and preferences, with the objective of maximizing engagement, conversion rates, and earnings per message sent
- Lead continuous A/B testing and optimization on various elements of email campaigns, utilizing data analysis to drive significant improvements in outcomes
- Collaborate extensively with our AI & data teams to integrate new product feeds, advanced recommendation engines, and dynamic deal alerts, ensuring cutting-edge personalization in our campaigns
- Conduct in-depth analysis of campaign performance, providing strategic insights and comprehensive reports to leadership on user growth, engagement, and revenue metrics
- Ensure all email campaigns comply with legal and ethical guidelines, and maintain top-notch domain health and deliverability metrics through proactive management and analysis
- Provide guidance and direction to other team members on best practices in lifecycle marketing, data analysis, and AI application
Our take
Centerfield supplies an owned and operated web sites and technology platform, Dugout, to automate end-to-end customer acquisition for personalized shopping experiences across business, insurance, residential, and eCommerce.
Specializing in customer acquisition, the company's system measures online interactions and click-to-call performance, tests and reports on customer experiences, and automates ad and bid optimization. Clients enjoy increases to activation rates and productivity, as well as access to new revenue.
Centrefield continues to bolster its offerings through smart acquisitions, that allow it to serve additional industries as it expands. The company has supported a range of different clients including household brands such as AT&T and Macy’s.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (1 round)
Jan 2017
$156m
GROWTH EQUITY VC
Total funding: $156m
Company benefits
- Semi-Annual Bonuses
- Family Planning Benefits
- $500 WFH Stipend
- Flexible PTO
- Company 401k Match
- Fitness Reimbursement
- Learning & Development
- Mental Health Support
- Health, Vision, and Dental Benefits
Company HQ
Playa Vista, Los Angeles, CA
Leadership
Brett Cravatt
(Co-CEO)They worked as an Attorney as Loeb & Loeb for a year before spending a decade as COO and CEO of Vendare and WebYES! respectively.
Jason Cohen
(Co-CEO)They started their career as a Sales Executive at DoubleClick before founding and exiting from several successful Performance Marketing companies.
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