Senior Performance Marketing Manager, Summer Health
$110-130k
+ Equity
On-demand pediatric advice
Be an early applicant
On-demand pediatric advice
21-100 employees
Be an early applicant
$110-130k
+ Equity
21-100 employees
Company mission
To empower a generation of confident parents to raise the healthiest kids.
Role
Who you are
- 5-7 years of experience in performance or digital marketing, preferably in a growth-focused environment
- Exceptional written and verbal communication skills
- Strong analytical skills and proficiency in tools like Google Ads, Facebook Ads Manager, Google Analytics, and Excel
- Familiarity with marketing automation tools, CRMs, and attribution modeling
- Ability to thrive in a fast-paced, collaborative environment and adapt to evolving priorities
- Certification in Google Ads or Meta Advertising (preferred but not required)
- Passion for supporting families and improving healthcare
- Startup experience is a plus
What the job involves
- We are seeking an experienced performance marketing manager to lead our paid digital strategy across Google, Meta, and TikTok
- As our Senior Performance Marketing Manager, you will be responsible for our digital customer acquisition strategy, execution, and reporting
- Develop unique paid media strategies across platforms, including Google, Facebook Business Suite, and TikTok for Business
- Manage end-to-end campaign creation, from audience targeting and creative briefing to execution and optimization
- Optimize ad spend and bidding strategies to maximize efficiency and effectiveness
- Continuously refine targeting and messaging based on performance insights and audience behavior
- Brief and collaborate with organic social and design to create engaging ads for each channel
- Monitor and manage our advertising budget
- Track, analyze, and report on campaign performance metrics using Looker and Google Analytics (experience with Looker is a plus!)
- Provide actionable insights and recommendations to improve future campaigns
- Share weekly performance updates on total spend, CAC, and conversion, and provide insights and recommendations for improvement
- Stay informed about industry trends, platform updates & regulations, and new tools to maintain a competitive edge
Our take
Summer Health is a pediatric care company that enables parents to get answers about their child's health, from an expert, in 15 minutes. A welcome departure from symptom checkers, which are infamous for panicking parents rather than informing them, the company's subscription service supplies access to certified pediatricians who supply more personalized answers.
The service works via text, with advice available 24/7, and also allows users to start and request chats with specific experts. This makes it a great hub for both emergencies and wider questions. Its a worthwhile proposition, and Summer Health has attracted significant investment. The latest round will support both the expansion of distribution channels and its service offerings.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 3 rounds)
Apr 2024
$11.7m
SERIES A
Jul 2022
$7.5m
SEED
Total funding: $26.7m
Company benefits
- Equity compensation
- Non-accrual PTO
- Medical insurance (we cover 75% of your premium and 50% of your dependents’ premiums)
- Dental and vision insurance (we cover 100% of the premium for you and dependents)
- One Medical membership
- Retirement 401(k) plan through Slavic
- One-time $250 stipend to make sure you can create a work environment that supports your unique needs
- Monthly book club lunches - reimburse monthly audible + lunch of your choice and enjoy it with your lovely colleagues while discussing the book of the month
- Twelve weeks of paid parental leave after 1 year at the company
Company HQ
Civic Center, New York, NY
Articles
Leadership
Ellen DaSilva
(CEO)Investment Scout for Sequoia Capital. Former Head of Strategic Partnerships at hims & hers, Partner/West Coast Lead at GC Venture Fellows and Manager of Business Operations at Twitter.
Matthew Woo
(Product)Adjunct Faculty Member at the Ivey Business School at Western University, and Founder of the Ivey Product Society. Was previously an Advisor at Freshline and a Product Manager at WhatsApp.
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