Product Strategy and Operations Lead, Roku
Ad Experiences
$108-162k
+ Equity awards
Convenient and affordable TV streaming players
Open for applications
Convenient and affordable TV streaming players
1001+ employees
Open for applications
$108-162k
+ Equity awards
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- The ideal candidate has a proven track record of launching ad experiences, strategic planning, and cross-functional leadership
- Proven experience in product strategy, operations, and project/program management
- Strong understanding of the product development lifecycle and go-to-market strategies
- Excellent leadership, communication, and relationship-building skills
- Ability to define and measure success metrics, ensuring continuous improvement
- Ability to engage and influence cross-functional teams and external partners
- 3-5 years of professional work experience within digital media or a similar industry
- Highly collaborative and flexible work style, with the ability to adapt quickly to evolving business needs
What the job involves
- At Roku, the Product Strategy & Operations team specializes in bringing new ad products and partnerships to market
- We support the launch of new products and capabilities for Roku’s advertisers through a focus on release management, scaling of processes and operations, and assistance in roadmap planning and prioritization
- We work closely with Product Managers and are a key interface for Ad Sales partners, including Product Marketing, Product Solutions, Partnerships, Client Services, and Revenue Operations
- As a Product Strategy & Operations Lead for Ad Experiences, your job is to ensure the successful launch and adoption of new ad formats across Roku’s user platform
- You will work collaboratively and cross-functionally with teams across both Consumer and Advertising organizations to bring these experiences to market and evaluate new opportunities to enhance our portfolio
- This includes leading non-engineering product initiatives, such as activation process improvements and policy updates, to drive accelerated business growth
- Ensure product launch readiness for Roku’s native ads and sponsorships, with focus on Alpha testing and launch of Betas
- Establish/track exit criteria for new releases, emphasizing product scalability and performance (with proven and measurable results)
- Partner with Ad Marketing teams to position and differentiate Roku’s ad solutions based on trends, industry challenges, and evolving market needs
- Act as a trusted partner to Ad Sales & Solutions teams, incorporating their feedback into the product roadmap to address market needs
- Partner with Product Management to shape roadmap development and release strategy in annual/quarterly product planning cycles
- Analyze and lead non-engineering opportunities for Ad Product organization, including expansion to new markets/verticals through policy/process updates
- Communicate product status/progress to cross-functional partners and provide clarity in ambiguous situations to ensure all teams are aligned to opportunities and risks
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Articles
Leadership
Anthony Wood
(CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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