Regional Marketing Director, Fireblocks
EMEA
More information about location
Helping financial institutions securely transfer digital assets
Be an early applicant
Helping financial institutions securely transfer digital assets
501-1000 employees
Be an early applicant
More information about location
501-1000 employees
Company mission
To enable every business to easily and securely support digital assets and cryptocurrencies.
Role
Who you are
- 8+ years of B2B working experience in the event planning, field marketing and/or marketing space
- Knowledge of financial services industry preferred, with added knowledge in crypto, digital assets, tech, a plus
- Proven track record of managing events and marketing campaigns
- Ability to develop and deliver cohesive event strategies, including messaging, audience, execution
- Ability to work independently and in a group setting
- Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time
- Strong written and verbal communication skills
- Acute attention to detail; demonstrated ability for accuracy and thoroughness
- Ability to work effectively with internal and external clients
- Proven negotiation, problem-solving, organisation and project management skills
- Experience handling large budgets
- Knowledge of Microsoft Office (PowerPoint, Excel, Word)
- Ability to frequently travel internationally is required
- Strong written and verbal English communication skills and fluency in German and/or French is a plus
What the job involves
- As a leader in our field, we understand that our products are only as successful as the stories we tell about them. That’s where you come in
- We’re on the hunt for a strategic and visionary product marketing pro to drive go-to-market strategies with the EMEA region that are designed to increase brand awareness in the territory, drive pipeline and push for greater adoption and advocacy of the Fireblocks platform
- Fireblocks is looking for a talented Regional Marketing Director to manage integrated marketing strategies, across events, content marketing, social media, and paid digital campaigns within the EMEA region
- Your main duties include strategy, execution, and analysis of marketing campaigns and events
- You will work closely with the regional sales team to understand region-specific market priorities and develop impactful brand activations that deliver engaging content through story-telling and creative experiences for our customers and prospects to raise awareness and generate new business opportunities in the EMEA region
- Establish yourself as a trusted and respected strategic partner with Sales and Account Management teams through translating sales goals into strategic marketing tactics and programs
- Work in partnership with the global demand generation and sales teams to build and drive integrated marketing campaigns that impact Fireblocks’s rapid growth
- Coordinate regional planning and execution with sales & marketing stakeholders to build campaign and event calendars to increase awareness, drive engagement, generate leads, and support conversion rates
- Maintain ownership of the region’s performance, through consistent reporting, analysis and optimisation efforts
- Think creatively about the client and prospect experience at events, and build experiences that create unique, memorable, branded experiences for attendees, as well as how we use events to touchstone moments within broader campaigns to drive conversion
- Think creatively about customer journeys through digital and in-person touchpoints to drive engagement all the way through the marketing funnel from awareness, to conversion, to advocacy
- Manage all aspects of event and campaign coordination including: strategy, messaging, promotion/distribution, physical presence (signage, giveaways, site selection, etc.), contract negotiation, vendor relations, project management, budget tracking, logistics, etc
- Manage the end-to-end funnel for campaigns, including sales & BDR enablement, email & retargeting nurture strategies, lead tracking and performance
- Conduct post-campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams
- Research industry events, digital, and media opportunities and evaluate sponsorship based on Fireblocks’ objectives and target audience
- Maintain event and campaign documents - budgets, calendars, project plans, checklists, run-of-shows, etc
- Drive ROI by working with the sales and demand generation teams to nurture leads
- Prioritise and manage multiple projects simultaneously while meeting deadlines and budgets
Salary benchmarks
Our take
The derivatives market has always been attractive for larger investors, but one of the biggest hurdles they needed to overcome has to do with capital efficiency, custody and security. Fireblocks allows for the trading of derivatives on any asset, using any form of collateral while receiving cross-margin benefits across counterparties. Essentially, it enables institutional traders to move digital assets without the operational or security headache.
By trying to make digital asset trading more secure, Fireblocks is banking on assets like cryptocurrencies becoming a new part of the mainstream trade of financial institutions. Cryptocurrencies are known for being notoriously unstable in their value but when traded properly, can be hugely profitable. Fireblocks believes that their cybersecurity services will make the industry seem safer and thereby make it more attractive to new participants.
In fact, Fireblocks are already on to something here. Now that cybersecurity standards have been boosted, a whole new crop of institutional entities has already set up shop in the crypto world. The more that follow suit, the more stable the market becomes - and the more potential clients Fireblocks can access. If Fireblocks can make digital assets both accessible and secure for mainstream traders, as they are doing through partnerships with the likes of CoinTrade, they have a huge potential market waiting to be tapped into.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jan 2022
$550m
SERIES E
Jul 2021
$310m
SERIES D
Total funding: $1.0bn
Company benefits
- Work from home opportunities
- The opportunity to learn from and collaborate with leading industry professionals on cutting-edge financial and security technology in a fast-paced, creative environment
- Ability to have a direct impact on an exciting product and the user experience
- Competitive salary, benefits, and equity
- Flexible vacation policy
Company HQ
Garment District, New York, NY
Articles
Leadership
Michael Shaulov
(CEO)Prior to Fireblocks, they co-founded Lacoon Mobile Security, which was acquired by Check Point, and was then appointed the Head of Products, Mobile and Cloud Security for Check Point. Previously a seed investor in Armis Security and Orca Security.
Paul Berengoltz
(VP R&D)Previously director of research at Lacoon Mobile Security.
Idan Ofrat
(CTO)Ex software consultant and previous VP Product at Orbs - a blockchain company.
People progressing
Joined as VP Business Development in 2019, promoted after 1 year and 2 months to VP of Strategic Accounts. In November 2023, he became VP of Business Development.
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