Senior Growth Marketing Manager, DuckDuckGo
App Installs
$178.5k
+ Equity
Senior and Expert level
Remote from Canada, Ireland, Spain, UK, US
Privacy Protection
Be an early applicant
Privacy Protection
201-500 employees
B2CPrivacySaaS
Be an early applicant
$178.5k
+ Equity
Senior and Expert level
Remote from Canada, Ireland, Spain, UK, US
201-500 employees
B2CPrivacySaaS
Company mission
To show the world that protecting privacy is simple.
Role
Who you are
- The right person is excited to prove that paid marketing growth and privacy-respecting advertising practices aren’t at odds — they’re our edge
- You know how to use aggregate measurement, experimentation, and strong judgment rather than user-level targeting and tracking
- 7+ years of experience in digital advertising roles with 2+ years of experience in marketing consumer apps preferred
- Hands-on expertise standing up and managing paid digital advertising programs (Google Ads, Apple Ads, etc.) as well as familiarity with non-digital paid media management (CTV, TV, etc.)
- Demonstrated track record of profitably scaling app install growth programs while improving efficiency and unit economics as volume materially scales
- Ability to execute highly complex and ambiguous projects, working across business strategy and marketing tactics
- Experience designing and running incrementality tests (geo holdouts, lift studies, PSA/ghost ads) to validate true channel impact and guide investment decisions
- Advanced analytical abilities, including modeling app economics (payback, LTV), data analysis, scenario planning, and projecting campaign outcomes across spend and volume curves
- Track record of running creative testing as an always on pipeline, consistently shipping new concepts to prevent performance decay and unlock incremental scale.
- Passion for ideating and problem solving to deliver creative solutions for profitable user growth
- Excellent communication skills — you can clearly articulate recommendations and rationale, whether verbal or written
- A successful candidate must pass a background check as a condition of joining the team
What the job involves
- Working on the Marketing & Communications Functional Team, you'll manage paid media channels to drive profitable acquisition of new app users, aim to help millions of people take back control of their personal information, and work on related projects. Recent projects include:
- Scaling and optimizing app acquisition campaigns in Google, Microsoft and Apple ad platforms
- Launching new ad channel tests and measuring incremental lift
- Executing in-market tests for new creative and messaging to improve app install conversion
- As a Senior Growth Marketing Manager, you'll manage high priority marketing campaigns, including planning, hands-on execution, testing, optimization, and analysis to optimize spend and drive profitable user growth
- You'll deliver results from new channel testing, app acquisition, subscriber growth, paid advertising, and creative testing
- Responsibilities may also include owning a portfolio of existing channels (Google ads, paid social, app install campaigns) with the goal of efficiently scaling profitable advertising
- You’ll be required to attend meetings on camera via video conferencing
- Expect to travel at least two times a year: once for our all-hands meetup and again for a team retreat (each around 4-5 days). While extenuating circumstances may impact attendance, everyone is strongly encouraged to attend
- While we offer a flexible work arrangement with no core hours, expect an average full-time commitment of 40 hours per week
- By applying for this role, you confirm that all information submitted is accurate and complete. You further acknowledge that providing false or fraudulent information during the application process is cause for denial of an offer, revocation of any existing offer, or other adverse action, up to and including termination after the start of your commencement of work
Our take
Companies are making money off of people's private information online without their consent. DuckDuckGo believes the internet shouldn't be this invasive and that getting the privacy you deserve online should be an easily accessible option.
With the company's Privacy Essentials desktop browser extension for Safari, Firefox, & Chrome and the mobile DuckDuckGo Privacy Browser for iOS & Android, users can block trackers, secure connections, and search anonymously, so they are protected on any device anywhere.
The company's app is downloaded more than 50M times a year, and its private search engine has become the #2 search engine on mobile in the U.S., Canada, Australia and the Netherlands. DuckDuckGo's next steps include a suite of new privacy solutions, including Email Protection, App Tracking Protection and its first-ever Desktop Apps for Mac and Windows.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Top investors
Company
Funding (last 2 of 3 rounds)
Jun 2021
$59m
SERIES C
Aug 2018
$10m
EARLY VC
Total funding: $72m
Company benefits
- Office Setup: To help you get your office set up, we reimburse up to $1,250 USD to cover the purchase of office productivity items, such as desk, chair, computer monitors, keyboards, etc
- Co-working: Should you prefer to work from a co-working space, we reimburse the cost up to $500 USD per month
- Wellness Stipend: To promote your physical and mental health, we offer a Wellness Stipend of up to $1,000 USD per year
- Learning Stipend: To promote your professional development and reinforce our culture of self-directed learning and skill-building, we offer a Learning Stipend of up to $1,250 USD per year
- Charitable Donation Matching: We match on qualified charitable donations of up to $1,000 per year
- Assistance Program: We offer counseling services provided through Workplace Options to help you and your family manage life-stressors
- Company Events: We have annual company retreats, team meetups, and optional “work-ations” where you work with colleagues in various destinations around the world. Every quarter we hold 3-day long Hack Days, during which we work on whatever we want
- Remote First, Always: We've always been a fully distributed company with team members all over the world. We trust you to get your work done wherever, whenever
- Flexible Time Off: We trust you to use good judgment to take time off as needed so that you can be your best at work. Our CEO sets a good example by taking regular vacations and encouraging the rest of the team to do the same
- Healthcare - Medical, Dental, Vision (US Only) 🇺🇸
Company values
- Building trust - By building trust, we do right by our users and our staff
- Questioning assumptions - By questioning assumptions, we reject bias and elevate the quality of our work
- Validating direction - By validating direction, we grow fast and sustainably
Company HQ
Paoli, PA
Articles
Leadership
Gabriel Weinberg
(Founder & CEO)Studied Physics at MIT. Previously co-author of Traction and Super Thinking.
Diversity, Equity & Inclusion at DuckDuckGo
- At DuckDuckGo, our vision is to raise the standard of trust online, and our mission is to show the world that protecting privacy is simple. Having a diverse, inclusive, and equitable team is critical to achieving those goals
- Online privacy abuses make the Internet worse for everyone by weaponizing our personal data in ways that create exploitation, discrimination, polarization, and chilling effects, among other problems. We can't build world-class solutions to these problems without a world-class team. That is why we seek to recruit, retain, and support the continued growth of talented and high-performing people of all different backgrounds, perspectives, and experiences
- Our commitment to embracing diversity and empowering all team members is rooted in our core values: build trust, question assumptions, and validate direction. The willingness to validate direction by engaging in the sometimes uncomfortable process of questioning each other's assumptions and being questioned ourselves can only exist in a trusted space — an inclusive and welcoming environment — which is critical to rejecting bias and building a world-class, globally-used product
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