Principal Product Manager, Paid
$185-190k
Creator marketplace
Be an early applicant
Creator marketplace
101-200 employees
Be an early applicant
$185-190k
101-200 employees
Company mission
To empower creators to make a living doing what they love.
Role
Who you are
- 6+ years of product management experience, with 2–3 years working directly with data, ML, or analytics products
- Strong technical fluency with a prior engineering background (ex-engineer-turned-PM is the ideal archetype)
- Hands-on experience writing or reviewing SQL; comfort navigating modern data warehouses (BigQuery, Snowflake, or similar)
- Demonstrated track record shipping ML-adjacent features end-to-end (recommendations, ranking, prediction, scoring systems)
- Working experience with LLMs or AI-native product workflows (prompting, agent design, RAG pipelines, etc.)
- Clear ability to translate model outputs and data insights into compelling product narratives for non-technical stakeholders
- Proven experience owning roadmaps tied to commercial outcomes (NDR, churn reduction, ARPU growth)
- Familiarity with creator economy dynamics, marketplace mechanics, or two-sided platform product challenges is a strong plus
- Experience building internal data tools and dashboards that empower ops and customer success teams
- Deeply curious—the kind of person who explores the data warehouse for insights, not just on demand
- Comfortable with ambiguity; you define the problem before being handed one
- Can engage at multiple levels: hold technical depth conversations with engineers while presenting strategy to leadership
- Build trust with engineering teams quickly; they want to build with you, not just have you manage them
- High ownership mentality; thrive in lean, founder-adjacent environme
What the job involves
- You'll lead the product strategy for #paid's Data & ML organization, owning how data, signals, and ML-powered features drive measurable outcomes for brands and creators
- You'll translate complex technical capabilities into user-facing product value while partnering closely with engineering, analytics, and business stakeholders to shape a defensible competitive advantage through AI-native, insight-driven capabilities
- This is a net-new, foundational investment in our predictable performance roadmap and the Forge AI creator agent
- Own the end-to-end product vision for the Data & ML squad, including the Forge AI creator agent and predictive performance infrastructure
- Translate complex ML/data capabilities into user-facing product value for both brands and creators
- Partner with Data Product Engineering leads to align data product strategy with OKRs and drive commercial outcomes (NDR, retention, contribution margin)
- Define the metrics layer: determine what we measure, how we surface insights, and connect metrics to business impact
- Identify and prioritize ML-powered bets (creator-brand match quality, content performance prediction, churn signals) and drive them from conception to launch
Our take
The social media creator economy has continued to grow and flourish in recent years. However, influencers continue to battle the challenge of an ever-changing engagement algorithm. This has not made it easier for big brands, who have, since the early days of social media, struggled with harnessing the power of influencer marketing. #Paid was founded to provide a solution to both stakeholders.
#Paid is a creator marketing software platform built as a marketplace for businesses to harness the influencer marketing economy. It allows influencers access to a wide array of clientele, and provides its business customers with the ability to generate campaigns, shop creators, and reach their target audience without the expertise previously needed to execute these campaigns. The company’s precision matching has contributed significantly to its success in recent years.
Impressively, the company serves McDonalds, Sephora, Samsung, and Disney amongst other big names. With the continued rise of the content creation industry, #Paid’s unique positioning as both content and brand advocate should secure its growth along with it. Recently, the company was named an official TikTok Marketing Partner, offering yet more opportunity for it to expand the reach of its platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2021
$13.4m
SERIES B
May 2018
$9m
SERIES A
Total funding: $24m
Company benefits
- Digital first
- Spending account
- Unlimited vacation
- Team socials
- Internet / phone allowance
- Health coverage
- Education allowance
- Summer Fridays
Company HQ
Wellington Place, Toronto, ON
Leadership
Bryan Gold
(Co-Founder & CEO)Previously worked as a Launch Specialist at Apple and is an Alumnus of Next Founders.
Adam Rivietz
(Co-Founder & CSO)Previously the Founder & President of Entourage Apps, which was acquired, as well as Owner & Founder of MyProm Inc.
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