Marketing Manager, Charlotte Tilbury
Northern Europe
More information about location
3 days a week in office
Makeup, skin care & beauty collection
Open for applications
Makeup, skin care & beauty collection
1001+ employees
Open for applications
More information about location
3 days a week in office
1001+ employees
Company mission
To empower everybody in the world to be the most beautiful version of themselves.
Role
Who you are
- You will have demonstrable experience in Marketing at a manager level. Ideally, you have experience within Beauty/Retail industries, with exposure to working with European Retailers
- You excel at devising and implementing strategic plans with creative flair, and have experience managing budgets and P&L
- You have experience leading a direct report or small team, you enjoy leading from the front and are all about your team!
- Digitally native and good knowledge of all digital marketing channels including E-Comm, ECRM and social
- An excellent communicator: confident and comfortable presenting, able to influence and effectively articulate your point of view. You have exceptional organisational skills and can manage multiple stakeholders with ease!
- You thrive working to pace, you are able to ruthlessly prioritise and can manage multiple deadlines at anyone time with ease
- You have a natural curiosity and a positive mindset, with a passion and love for the beauty industry
- Please note, there will be travel required in this role within Northern Europe, that you need to be comfortable with
- You ideally need to have excellent English written and verbal skills, bonus points if you have a second European Language!
What the job involves
- In this role, create and implement an impactful off & online retail focused marketing strategy pivoting around changing customers habits and aligned with the overarching business commercial goals
- You will be responsible for multiple markets within Northern Europe, and act as the brand guardian for the business and inspire the wider marketing, VM, PR, Commercial & Global team!
- We have hybrid working (3 days in the office) and there is some travel required to Northern Europe in this role
- Gain and communicate a clear understanding of the markets and customer profiles for Northern Europe: use retailer and market insight to develop retailer-specific objectives & plans tailored to each phase (seed, tease, launch and sustain periods) with a clear focus on customer acquisition & conversion
- In collaboration with PR, VM, Commercial, Retailer + .com & Retail, you will build exceptional 360 off and online marketing & media plans shaped around maximising the customer purchase funnel to hit and exceed our commercial objectives.
- You will Identify key levers for a flawless in-store & online execution with CT Retailers, such digital firsts, digital retailer activation, in-store visual drama and retail-tainment, off & online services & off/online eventing and paid influencer partnerships
- Leverage the full marketing mix to deliver plans that drive our NPD whilst also accelerating & growing our core franchise
- Bring thought-leadership and digital excellence to innovative and disruptive brand activity in the region to raise total brand awareness & create memorable brand moments; challenging the status quo by identifying best practices across the industry and opportunities to increase Charlotte Tilbury share of voice and ranking in existing regions, with a strong lens on driving the best omnichannel customer experience
- Shape and deliver new retailer launches and, where applicable, new market launches in close collaboration with PR, VM, Commercial, Retailer.com and Retail teams tailored to retailers/market needs on time, on target and within budget
- Drive the maintenance of the North Europe marketing calendar, feeding back to Global Marketing on regional nuances and opportunities for your markets
- Drive the creation and actualisation of the regional marketing budget as well as oversee forecasting of future marketing activities in line with regional sales targets
- Oversee the delivery of the key priorities of the North Europe Assistant Marketing Managers, providing guidance, support and regular feedback. Set realistic and achievable objectives via the appraisal process, and regular 121s and team meetings
- You will report directly into our wonderful Head of Marketing, Northern Europe, working alongside some highly creative and talented individuals within our wider Northern Europe team! In this role, you will be responsible for two direct reports
- Work closely with the wider EMEA Marketing & Media Marketing team. You will also work cross functionally, with teams such as Commercial, Retail, VM, PR & Global, as well as external partners
- Build exceptional relationships with the retailers’ marketing and PR teams, to ensure the best possible collaboration and execution of marketing activity
Salary benchmarks
Our take
Charlotte Tilbury has carved a niche in the cosmetics industry with its commitment to quality, buoyed by celebrity endorsements and a fondness for innovation. Founder Charlotte's strong personal brand has propelled the company's rapid ascent, while its embrace of cutting-edge technologies like augmented and virtual reality has unlocked avenues unexplored by traditional cosmetic brands.
The acquisition of Charlotte Tilbury by the fashion and beauty conglomerate, Puig, in 2020 marked a significant turning point, catalysing global expansion efforts and venturing into an emerging digital landscape like the Metaverse. Leveraging AI-based marketing solutions, the company has witnessed a remarkable 60% increase in conversion rates for its acquisition campaigns, highlighting its adeptness at staying ahead in the dynamic beauty market.
Charlotte Tilbury was acquired by Fashion and beauty conglomerate, Puig, in 2020. Since then, the company has been driving global growth and expanding into new digital frontiers (i.e. the Metaverse). Its use of AI-based marketing solutions has resulted in a 60% conversion rate increase in its acquisition campaigns. Charlotte Tilbury is well set to see consistent market growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
25% employee growth in 12 months
Company
Company benefits
- Generous staff discount
- Generous product gifting
- 25 days holiday plus bank holidays
- Hybrid, flexible working
- Dog friendly office on Monday and Fridays
- Access to Tilbury Treats - discounts on everything from gym memberships to cinema tickets
- Other fabulous benefits such as life assurance, birthdays off work and pension contribution
Company HQ
London, UK
Articles
Leadership
Charlotte Tilbury
(Founder)Spent 20 years in the fashion and beauty industry as a Creative Consultant for the top beauty brands worldwide. Was the most sought-after make-up artist in the world when she founded this company.
Demetra Pinsent
(CEO, not founder)Former Partner at McKinsey & Company. Received their M. Phil from the University of Oxford and a BA in Social Studies from Harvard University.
People progressing
Joined as Customer Service Manager in the early stages of the company, was promoted to website coordinator after 10 months, and is now Head of Digital Content.
Joined as a Junior-level producer in January 2017. She was promoted three times in 5 years, most recently to Creative Production & Project Management Director.
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