Senior Digital Marketing Manager, Dealpath
$125-150k
+ Eligible for variable compensation of $15,000 - $20,000 & Dealpath's equity plan.
3 days a week in office
Deal management platform for commercial real estate
Be an early applicant
Deal management platform for commercial real estate
21-100 employees
Be an early applicant
$125-150k
+ Eligible for variable compensation of $15,000 - $20,000 & Dealpath's equity plan.
3 days a week in office
21-100 employees
Company mission
To empower real estate investment and capital markets with data and collaboration through purpose-built software.
Role
Who you are
- Dealpath is seeking a creative and curious Digital Marketing Manager to lead the development and execution of paid advertising channels and optimize our website channel to accelerate growth
- This is the perfect opportunity for an experienced, results-driven performance marketer who’s looking for a new challenge in a creative role in which they are able to expand their strategic skill set and make a direct and measurable impact to Dealpath’s top and bottom line
- 5+ years of experience in digital marketing, preferably in B2B SaaS or a high-growth environment
- Strong analytical skills and are comfortable working with data to measure campaign performance and ROI (CAC, CAC payback, LTV, CPL, ROAS)
- Hands-on experience managing and optimizing paid media campaigns, particularly Google Search Ads and LinkedIn with a track record of pipeline contribution and ROI optimization
- Experience managing and optimizing websites (WordPress, Webflow, HubSpot CMS, or similar)
- Solid understanding of SEO best practices and tools (e.g., SEMrush, Screaming Frog, Google Search Console)
- Experience running A/B tests and optimizing for conversion
- Experience implementing or managing website chatbots (e.g., Drift)
- Analytical mindset with strong skills in Google Analytics, UTM tracking, attribution, and reporting
- A track record of optimizing the revenue funnel, successfully improving conversion efficiency across digital channels from awareness to closed-won
- An entrepreneurial and high-ownership mindset, with a bias toward action and problem-solving in a fast-paced, high-growth environment
- 5+ years of marketing experience with a focus on digital and performance marketing, preferably at a B2B SaaS company
- Proficiency with marketing operations tools such as Salesforce, Marketo, Google Adwords, Google Analytics, LinkedIn, Wordpress, Hotjar, SemRush, etc
- Bachelor’s degree in Marketing, Business, or related field
- Bonus points for prior experience in commercial real estate, though it is not required
What the job involves
- This is an exciting opportunity to make a measurable impact and help shape the future of growth at Dealpath
- You will work closely with Sales and Marketing to generate pipeline and improve conversion efficiency across the funnel
- Plan, execute, and optimize full-funnel campaigns across paid search (Google Ads, Bing) and paid social (LinkedIn,) to drive qualified traffic, brand visibility, and conversions
- Manage a paid media budget, ensuring the effective allocation of funds across search and social to drive high-quality demand and conversion
- Continuously optimize paid search campaigns through strategic use of negative keywords, keyword match types, bid adjustments, and ad copy testing to reduce waste and improve ROI
- Track and report on key performance metrics including cost per click (CPC), cost per lead (CPL), conversion rate, and return on ad spend (ROAS)
- Conduct A/B tests across creative, ad formats, and landing pages to improve campaign effectiveness
- Collaborate with content and product marketing to develop compelling ad copy, creatives, and offers tailored to each audience segment
- Build and manage UTM parameters and tracking to ensure accurate attribution and performance reporting across all paid channels
- Monitor platform algorithms and trends to stay ahead of changes and apply best practices for ongoing performance optimization
- Present regular performance insights and recommendations to stakeholders, highlighting wins, learnings, and areas for improvement
- Own the performance, optimization, and day-to-day management of the website to ensure a seamless user experience that drives conversions
- Lead the strategy and integration of a chatbot on the website to improve engagement, capture leads, and support sales funnel goals
- Monitor site traffic, user behavior, and conversion funnels using Google Analytics (GA4), Hotjar, and other tools to uncover optimization opportunities
- Continuously improve SEO performance through on-page optimization, metadata updates, internal linking strategies, and technical SEO best practices
- Analyze traffic sources and user journeys to identify high-exit or low-conversion pages and prioritize them for improvement
- Develop and execute A/B tests to validate changes and improve conversion rates across key pages
- Create and maintain performance dashboards to track website KPIs such as traffic, bounce rate, time on site, and conversion rate
- Support the execution of targeted ABM campaigns to engage priority accounts across digital channels (email, LinkedIn, display, etc.)
- Monitor and report on account engagement and funnel progression, using tools like Marketo, 6sense, and Salesforce
- Partner with demand generation and sales to build and maintain account lists, ensuring accurate segmentation and targeting
Our take
The PropTech market has had an up-and-down time over the last few years, with investment reaching record levels in 2021 before taking a dip the following year. The prospect of bringing a $217 trillion global industry into the 21st century is as challenging as it is appealing, due to a whole range of factors including unreliable data, as well as a complex and volatile market.
However, Dealpath is simplifying things by focusing solely on commercial real estate with its cloud-based deal management platform. Investment and development firms, as well as lenders, use the platform as a single point of reference for distributed deal information, while also getting access to real-time market data.
The success of Dealpath can be attributed to its partnership with CompStak in 2018, which provided the up-to-date data that has fueled the platform's rapid growth. This data-driven approach has earned Dealpath a strong reputation, attracting major real estate investment firms like AEW, Blackstone, and Oxford Properties. After expanding into Canada, Dealpath is now preparing for further international growth, bolstered by significant investments.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2022
$43m
SERIES C
Sep 2018
$10m
EARLY VC
Total funding: $65m
Company benefits
- Equity grant
- 401k plan
- Medical, vision, & dental
- Flexible vacation plan
- Health & wellness stipend
- Fully-stocked kitchen
- Commuter reimbursement
- Hybrid work policy
- Customized workstation
Company HQ
Financial District, San Francisco, CA
Leadership
Mike Sroka
(Co-Founder & CEO)Forbes Real Estate Council Member & Contributor. Previously spent more than 10 years growing venture-backed software companies including Fanhood (acqquired by 21st Century FOX), Zynga (NASDAQ: ZNGA) and OneSeason (acquired by Cantor Fitzgerald).
Kenter Wu
(Co-Founder & CTO)Has also served as Dealpath's VP of Engineering and Head of Product. Previously worked as a Senior Software Engineer at Zynga, after interning in Software Development Engineering at Redfin
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